Google Adwords Specialist

Job Title: Google AdWords Specialist & SEO Executive

Company: Proclivity Digitech Pvt. Ltd.
Location: Kolkata, West Bengal
Industry: International BPO / Digital Marketing
Employment Type: Full-time (On-site)
Shift: Mon-Fri (8Am-5Pm)

About Us:

Proclivity Digitech Pvt. Ltd. is a fast-growing digital marketing and BPO services company based in Kolkata, catering to clients across the Australia, New Zealand, and other global markets. We specialize in performance marketing, lead generation, customer support, and digital transformation. We're expanding our digital marketing team and seeking skilled professionals ready to take on global campaigns.

Job Summary:

We are hiring a Google AdWords Specialist & SEO Executive to manage and optimize paid advertising campaigns and improve organic search visibility for our international clients. The ideal candidate should be data-driven, results-oriented, and experienced in both PPC and SEO strategies.

Key Responsibilities:Google Ads (PPC) Responsibilities:

• Plan, execute, and manage Google Ads campaigns
• Conduct keyword research and competitive analysis for paid campaigns.
• Write effective ad copy and optimize landing pages for higher Quality Scores and conversions.
• Monitor and analyze campaign performance, adjust bids, and maximize ROI.
• Perform A/B testing on ads and landing pages.
• Generate detailed campaign performance reports.

SEO Responsibilities:

• Perform on-page optimization: meta tags, headers, content, internal linking, image alt tags, etc.
• Conduct technical SEO audits and resolve issues (page speed, mobile usability, crawl errors).
• Plan and implement off-page SEO strategies including backlink building and outreach.
• Monitor SEO performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Track keyword rankings and continuously improve SERP visibility.
• Stay updated with search engine algorithm updates and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3 years of experience in both Google Ads and SEO (preferably for international markets).
• Google Ads Certification is mandatory.
• Proficiency in tools like Google Analytics (GA4), Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, etc.
• Excellent written and spoken English communication skills.
• Ability to handle multiple client campaigns simultaneously and meet deadlines.

Preferred Skills:

• Experience with WordPress and CMS platforms according to Google algorithm.
• Familiarity with Facebook/Meta Ads and LinkedIn Ads is a must.
• Knowledge of HTML, CSS, and basic JavaScript is a bonus.
• Prior experience in an international BPO as Digital Marketing Executive

What We Offer:

• Competitive salary
• Opportunity to work with international clients
• Weekend Fixed off + 18 Leave benefits + 14 calender offs according to indian market
• Professional growth and learning opportunities
• Supportive work environment with a dynamic team

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person