Google Ads Specialist

Company Description

TechForing is a global leader in cybersecurity, dedicated to protecting digital assets and ensuring a safer cyberspace for businesses and individuals. Established in 2014, TechForing has provided cybersecurity services and solutions to over 1400+ clients, including notable names like IBM, US Army, FBI, CIA, and Google Cloud, across 54+ countries. With regional offices in Istanbul, Michigan, and London, TechForing employs over 200 experienced inhouse cybersecurity specialists across four continents. TechForing Growth, an innovative business management solutions division, aims to enhance efficiency, streamline operations, and drive business success for organizations worldwide.

Role Description

This is a full-time remote role for a Google Ads Specialist. The Google Ads Specialist will be responsible for creating, managing, and optimizing Google Ads campaigns to drive growth and achieve business objectives. Day-to-day tasks include conducting keyword research, writing ad copy, analyzing performance metrics, and making data-driven adjustments to improve campaign effectiveness. The specialist will also collaborate with cross-functional teams to align advertising strategies with overall marketing goals and provide regular reports on campaign performance.

Qualifications

• Google Ads campaign creation, management, and optimization skills
• Experience in conducting keyword research and writing ad copy
• Analytical skills to interpret performance metrics and make data-driven decisions
• Ability to collaborate with cross-functional teams and align advertising strategies with marketing goals
• Strong communication and reporting skills
• Knowledge of digital marketing trends and best practices
• Google Ads certification is a plus
• Bachelor's degree in Marketing, Advertising, Communications, or related field