Google Ads Performance Marketer

Job Role: Google Ads Performance Marketer

Location: Gurugram

Working days: 5 days

Job Type: Onsite (Full-time)

Experience: 2+ years in Performance Marketing (Google Ads)

About the company:

HomeEssentials is India's digital-first D2C Home & Lifestyle brand.

We specialize in home and kitchen products while also branching into lifestyle items. Whether you're searching for innovative kitchen gadgets, cozy home decor, or fashionable lifestyle accessories, HomeEssentials has got you covered.

What sets HomeEssentials apart is its commitment to innovation, quality, and versatility.

HomeEssentials offers a comprehensive range of products designed to ease and enhance everyday life. The core categories that we cater are home & kitchen, lifestyle, bathroom, home decor, & personal care. By curating a diverse range of products, we address various aspects of modern cum practical living.

With a commitment to excellence and customer satisfaction, we strive to become the go-to destination for all your home and lifestyle shopping requirements.

Position Overview:

We are looking for an experienced Google Ads Performance Marketer who has a strong background in running and scaling e-commerce ad campaigns. The ideal candidate should have hands-on experience in Performance Max (PMax) campaigns, Shopping ads, YouTube ads, and Search ads to drive conversions and maximize ROI.

Key Responsibilities

● Plan, execute, and optimize Google Ads campaigns across PMax, Shopping, YouTube, Search, and Display.

● Manage Google Merchant Center and ensure smooth product feed optimization for Shopping Ads.

● Continuously analyze campaign performance, A/B test creatives, and improve key metrics (ROAS, CPA, CTR, CVR).

● Scale successful campaigns while maintaining strong profitability and ROAS.

● Work closely with the creative team to develop high-converting ad creatives and video assets.

● Stay up to date with Google Ads trends, algorithms, and best practices to maintain a competitive edge.

● Optimize audience targeting using Google Analytics, GA4, and first-party data.

● Conduct competitor research and identify opportunities for better ad placements and messaging.

● Manage budgets efficiently to maximize revenue while keeping costs under control.

Requirements

● Minimum 2 years of experience running Google Ads for e-commerce brands.

● Proven experience in managing Performance Max (PMax), Shopping Ads, YouTube Ads, and Search campaigns.

● Strong understanding of Google Merchant Center and feed optimization.

● Hands-on experience with Google Analytics (GA4), conversion tracking, and audience segmentation.

● Ability to scale ad campaigns profitably and optimize for high ROAS.

● Strong analytical skills with the ability to interpret data and drive actionable insights.

● Experience with landing page optimization to improve conversion rates.

● Knowledge of creative best practices for Google Display & YouTube Ads.

● Self-motivated, data-driven, and results-oriented mindset.

Qualifications

● Experience with third-party automation tools for Google Ads.

● Prior experience working with DTC or marketplace-focused brands.

Job Type: Full-time

Pay: ₹40,438.42 - ₹50,226.98 per month

Work Location: In person