Google Ads & Meta Ads Specialist

Pay:

We’re on the hunt for a performance-driven Ads Specialist with proven expertise in managing Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate will have at least 2 years of hands-on experience running paid campaigns with a strong focus on ROI, lead generation, and brand visibility.

Key Responsibilities:

• Plan, launch, and optimize 

  Google Ads

   campaigns (Search, Display, Shopping, YouTube)
• Manage and scale 

  Meta Ads

   across Facebook and Instagram via Meta Ads Manager
• Conduct keyword research, audience targeting, and competitor analysis
• Create and test ad creatives, copies, and landing page performance
• Monitor campaign performance, manage budgets, and ensure proper tracking via UTM/GA4
• Generate detailed reports and actionable insights to improve campaign performance
• Work closely with content/design teams to align ad strategy with brand messaging

Requirements:

• Minimum 

  2 years of experience

   in digital advertising (Google + Meta platforms)
• Deep understanding of 

  Google Ads

   (Search, Display, Shopping, YouTube)
• Proficiency with 

  Meta Ads Manager

   and campaign optimization
• Familiarity with tools like 

  Google Analytics, Tag Manager, Google Keyword Planner, UTM builder

• Strong analytical skills with data-driven decision-making ability
• Excellent command of ad copywriting, A/B testing, and CTR optimization

Nice to Have:

• Google Ads or Meta Blueprint certification
• Experience with lead gen and conversion-focused funnels
• Knowledge of CRM or remarketing setup
• Experience working in agencies or managing multiple accounts