Google Ads, Meta Ads, LinkedIn Ads (PPC/Paid Marketing)

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About the Role

Google Ads, Meta Ads, LinkedIn Ads (PPC/Paid Marketing)

Key Responsibilities

• Plan and execute lead generation campaigns across Google, Meta, LinkedIn, and other global platforms.
• Develop performance marketing strategies focused on high-quality B2B leads.
• Manage budgets, audience targeting, and campaign optimization to reduce CPL and maximize ROI.
• Track and analyze KPIs (CTR, CPC, CPL, conversions) and perform A/B testing.
• Collaborate with design/content teams on creatives, ad copies, and landing pages.
• Set up and maintain tracking using GA4, GTM, Meta Pixel, and UTM parameters.
• Prepare weekly/monthly performance reports and provide data-driven insights.
• Conduct competitor research and stay updated on digital trends.

Required Skills & Qualifications

• 3+ years of experience in digital/performance marketing for IT, SaaS, or app development services.
• Proven success in generating international B2B leads for custom development projects.
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, and tracking tools.
• Strong analytical abilities and understanding of funnel strategies and remarketing.
• Ability to manage campaigns end-to-end.

Preferred Qualifications

• Experience in marketing B2B software or IT services.
• Certifications in Google Ads, Meta Ads, or Performance Marketing.
• Agency or IT services company background.

Key Metrics (KPIs)

• Qualified international leads
• CPL & conversion rate
• ROAS & overall campaign ROI
• Lead-to-client conversion quality