Google Ads Manager

Google Ads Manager

Key Responsibilities

• Plan, execute, and optimize

  Google Ads campaigns

  (Search, Shopping, Display, Video, Performance Max) for apparel and fashion categories.
• Manage and scale

  international e-commerce campaigns

  focused on ROAS, CPA, and revenue growth.
• Conduct deep keyword research, competitor analysis, and A/B testing to identify new opportunities.
• Monitor performance metrics daily and provide detailed performance reports with actionable insights.
• Collaborate with the

  creative, CRO, and SEO teams

  to ensure ad copy, visuals, and landing pages align with performance goals.
• Manage

  Google Merchant Center

  , feed optimization, and troubleshoot disapprovals or feed errors.
• Stay updated with Google Ads best practices, algorithm updates, and industry trends specific to

  fashion e-commerce

  .
• Allocate and manage monthly ad budgets effectively to maximize ROI.

Requirements

• 4–5 years of hands-on experience in

  Google Ads

  for

  international e-commerce

  (preferably fashion/clothing brands).
• Proven track record of achieving and exceeding ROAS targets across multiple geographies.
• Strong knowledge of

  Google Merchant Center

  ,

  Google Analytics

  , and

  Performance Max campaigns

  .
• Experience working with tools like

  Google Tag Manager

  ,

  Data Studio

  , and

  Shopify or WooCommerce

  platforms.
• Analytical mindset with strong attention to detail and data interpretation.
• Ability to manage multiple accounts and campaigns simultaneously.
• Excellent communication and reporting skills.