Google Ads Manager

• Strategy development:

  Create and execute comprehensive digital marketing plans aligned with business goals, including managing budgets and setting key performance indicators (KPIs).

• Campaign management:

  Oversee the full lifecycle of campaigns across search engines, social media, email, and other digital platforms.

• Performance analysis:

  Use web analytics to measure the success of campaigns, track metrics, and provide reports on ROI to refine future strategies.

• Content and brand management:

  Develop strategies for content creation and manage a content calendar. Ensure brand messaging is consistent across all platforms.

• Website optimization:

  Improve website design, user experience (UX), and traffic to increase conversions and engagement.

Additional duties

• Team leadership:

  Lead and mentor a team of marketing professionals, such as writers, designers, and analysts.

• Collaboration:

  Coordinate with other departments like sales, product, and design to align marketing efforts.

• Market research:

  Stay informed about the latest digital marketing trends, technologies, and consumer behavior to maintain a competitive edge.

• Budget and project management:

  Manage project timelines, budgets, and resources to ensure successful and timely delivery of marketing initiatives