Google Ads Expert

Google Ads Expert (US Dental Oriented)

Position: Google Ads Expert (US Dental Oriented)

Location: Remote

Position Overview

We are seeking a dynamic and experienced Google Ads Expert (US Dental Oriented) to join our team. The ideal candidate will have a strong background in digital marketing, specifically in managing and optimizing Google Ads campaigns.

Key Responsibilities

1. Strategy & Campaign Management

• Develop, implement, and optimize high-converting Google Ads campaigns for US dental practices (general dentists, orthodontists, oral surgeons, etc.).
• Manage Local Service Ads (LSAs), Search, Display, and Remarketing campaigns with a focus on lead generation and patient acquisition.

2. Keyword & Audience Targeting

• Conduct dental-specific keyword research (e.g., “emergency dentist near me,” “teeth whitening cost,” “dental implants”).
• Leverage custom intent audiences and affinity segments (e.g., targeting high-income patients for cosmetic dentistry).

3. Ad Copy & Compliance

• Craft HIPAA-compliant ad copy and ensure adherence to Google’s healthcare advertising policies.
• Run A/B tests on ad creatives, extensions (call, location, sitelink), and responsive search ads (RSAs).

4. Landing Page & Conversion Optimization

• Collaborate with designers to optimize dental landing pages for conversions (e.g., appointment forms, call tracking, trust signals like reviews).
• Implement offline conversion tracking (e.g., calls, booked appointments) to measure ROI accurately.

5. Budget & Bidding Strategies

• Manage high-CPC budgets (dental keywords often exceed $50/click) using smart bidding strategies (tCPA, tROAS).
• Allocate spend across campaigns to maximize patient leads at target CPA.

6. Performance Analysis & Reporting

• Monitor KPIs like CPA, ROAS, call conversion rates, and appointment volume.
• Provide monthly performance reports with actionable insights for dental clients.

7. Team Leadership (if applicable)

• Train and mentor junior PPC specialists on dental campaign best practices.
• Standardize processes for scaling campaigns across multiple dental clients.

8. Industry Trends & Tools

• Stay updated on dental marketing trends (e.g., denture ads vs. Invisalign ads).
• Use tools like CallRail, Google Ads Scripts, and CRMs for automation and tracking.

Requirements

• 7–8+ years managing Google Ads (preferred: 3+ years in US dental marketing).
• Proven success in dental PPC (case studies with CPA, ROAS, and conversion metrics).
• Expertise in Local Service Ads (LSAs), HIPAA-compliant ad strategies, and call tracking.
• Strong Google Ads Scripts & automation experience.
• Proficient in Google Analytics, Google Tag Manager, Keyword Planner.
• Experience leading a PPC team, training juniors, and optimizing workflows.
• Google Ads certifications (Search, Display, Measurement).
• Ability to work US hours (if required) and handle multiple dental clients.

Work Shift

• 1 PM – 10 PM IST (Flexible, might change based on business needs).