Google Ads and SEO Specialist

Job Title: Google Ads Specialist & SEO

Location: Salt Lake, Sector 5, Kolkata (On-site)

Experience: 2 to 5 years of experience

Job Type: Full-time

About the Company:

Nature Technologies is a global software development and digital marketing company based in

Kolkata, India, with clients across the USA and other international markets. We are seeking a

results-driven Google Ads Specialist & SEO to manage organic and paid strategies for both

in-house and client projects, focusing on delivering ROI and growth.

Role Overview:

As a Google Ads Specialist & SEO, you will be responsible for increasing online visibility

through search engine optimization and paid ad campaigns. You should have a strong grasp of

SEO best practices, paid search advertising, and client communication — especially for U.S.-

based clients.

Key Responsibilities:

�� Google Ads (PPC) Campaign Management

● Plan, execute, and optimize Google Ads campaigns (Search, Display, and YouTube).

● Conduct keyword research, write ad copy, and test creatives to improve performance.

● Set up conversion tracking via Google Tag Manager and optimize bids based on goals

(CPA, ROAS).

● Monitor campaign performance and make data-driven adjustments to maximize ROI.

● Create custom reports and dashboards to track paid campaign effectiveness.

�� Search Engine Optimization (SEO)

● Conduct full-site technical SEO audits and implement fixes (indexing issues, crawl

errors, speed, mobile-friendliness).

● Develop and execute keyword strategies through in-depth research and competitor

analysis.

● Optimize on-page elements: meta tags, headers, URL structure, alt text, and schema

markup.

● Write and review SEO-friendly content: blogs, landing pages, product descriptions.

● Monitor keyword rankings, traffic trends, and user behavior using Google Search

Console and Analytics.

● Identify and address content gaps and outdated pages.

�� Client Handling (U.S. Focus)

● Communicate with U.S.-based clients to gather briefs, provide updates, and deliver

performance reports.

● Understand the business goals and audience of international clients to align strategies

accordingly.

● Present SEO and PPC findings and recommendations clearly and professionally.

�� Reporting & Analytics

● Track and report on KPIs across both SEO and PPC campaigns.

● Use tools like Google Analytics, Looker Studio, SEMrush, Ahrefs, and Google Ads

dashboard.

● Provide actionable insights and monthly performance reports.

�� Continuous Learning

● Stay updated with the latest Google algorithm changes and advertising platform

updates.

● Experiment with new strategies, formats, and automation tools in both SEO and PPC.

Required Skills & Qualifications:

● Minimum 2 years of experience in both SEO and Google Ads.

● Proven experience managing international clients, especially from the USA.

● Proficiency in tools like Google Analytics, Google Search Console, Tag Manager,

Google Ads, SEMrush/Ahrefs.

● Strong written and verbal communication skills for client interaction.

● Analytical mindset with strong problem-solving skills.

● Ability to handle multiple projects and deadlines efficiently.

Job Type: Full-time

Schedule:

• Monday to Friday

Work Location: In person