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Job Title - GN-SONG-MT- Content Management - Manager Management Level: 7-Manager Location: Pune, PDC3B Must-have skills: Content Strategy Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. The key responsibilities will include the following: Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM. Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process. Apart from deep understanding of AEM OOTB components, able to design functional solution for custom development or 3rd party tool integrations needed as per the client needs. Strategize for content format, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth. Perform content Management /AEM capability assessments and design future roadmaps for clients. Work on assessing, designing content supply chain for clients including GenAI aspects. Aside from client delivery, drive business development efforts and thought leadership in the content strategy, content management, content supply chain and digital marketing space. Key Skills: A strong understanding of the fundamentals of Digital Marketing and evolving CMS platform landscape An understanding of the P2P customer journey and enabling the content and content systems across the journey An understanding of key digital metrics like reach, impressions, engagement rate, etc. A thorough understanding of the content platforms and features and integration with larger MarTech ecosystem including workflow management system and analytics An ability to work closely with business teams including product owners and technology teams. An understanding of on-page SEO & keyword research, web analytics and tagging A keenness to adapt to learn and adapt to new technology in the digital realm. In addition, to excel at the role, you will also need to have. An ability to work with the leadership to support business development and thought leadership. Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations. Strong communication and presentation skills to share the perfect pitch with key stakeholders. Strong client handling skills to develop, manage and deepen relationships with key stakeholders. Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals. Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members. Identify new opportunities, develop solutions, and own proposals end to end. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms. Hands on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore etc. Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets, and workflow customization/creation. Experience in distributing content efficiently and measuring impact across owned & earned channels (Website, email, blogs, social media pages, you tube etc.) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit and content discovery platforms such as Taboola, Outbrain etc. Proficient understanding of cross-browser, cross device compatibility needs, SEO fundamentals. Working experience with JIRA, Confluence, or similar tools. Working experience with Agile methodology and Scrum practices, writing user stories Monitoring trends, analyzing data, to optimize content marketing campaigns. Identifying marketing process improvement opportunities Developing / supporting development of MarTech/AdTech platform technology Exposure to E2E content supply chain and good to have GenAI exposure. Experience in working with middle to senior management levels within existing organization / client organizations. Experience in working across multiple industries. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 12-14Years Educational Qualification: Any Degree
