Job
Description
Job Title: General Manager Sales Department: Retail Operations Location: Head Office, Vijayawada Role Overview: We are looking for a visionary and performance-driven General Manager – Sales to lead the retail sales operations of our 72+ footwear stores across multiple locations. This senior leadership role requires strategic planning, team management, and business execution to achieve ambitious revenue, profitability, and customer service goals. The GM – Sales will work closely with top management to scale operations, grow market share, and elevate the brand experience across all stores. Key Responsibilities: Sales Strategy & Business Development Develop and execute national sales strategies aligned with company objectives. Set and monitor monthly, quarterly, and annual sales targets for stores and regions. Identify growth opportunities including new markets, customer segments, and seasonal trends. Analyze competitor activity and market trends to stay ahead of the curve. Leadership & Organizational Management Lead a large multi-layered sales team including AGMs, Area Managers, and Store Managers. Drive team performance through KPIs, sales incentives, and structured performance management. Build a high-performance culture focused on accountability, results, and customer centricity. Retail Operations Oversight Ensure all stores adhere to brand standards in visual merchandising, store cleanliness, and customer service. Oversee operational efficiency including inventory turnover, stock accuracy, and order fulfillment. Collaborate with merchandising, logistics, and IT teams to ensure seamless store operations. Financial Planning & Budgeting The sales revenue targets, profit margins, and cost control. Prepare and manage budgets for retail sales operations. Monitor store-wise and region-wise profitability and take corrective actions as needed. Customer Experience & Brand Representation Ensure a superior and consistent in-store customer experience across the chain. Implement regular customer feedback loops to improve service delivery. Champion brand values and ensure every store reflects the company’s brand promise. New Store Rollout & Expansion Lead the retail sales side of new store launches, including sales forecasting, manpower planning, and marketing alignment. Partner with real estate and expansion teams on strategic location planning. Qualifications & Experience: Master’s degree in Business Administration, Retail Management, or a related field preferred. 10–15+ years of progressive experience in retail sales, including 5+ years in a senior leadership role. Proven track record of managing sales across a large retail network (ideally 50+ stores). Experience in footwear, apparel, or lifestyle retail chains strongly preferred. Strong leadership, analytical, communication, and problem-solving skills. Tech-savvy with knowledge of retail analytics tools, POS systems, and ERP solutions. Willingness to travel frequently and manage cross-regional teams. What We Offer: Competitive CTC with performance bonuses. Executive benefits: travel allowance, health insurance, etc. Opportunity to lead one of the south India’s largest footwear retail networks. A dynamic leadership role with career growth into Chief Experience Officer (CXO) positions. Role & responsibilities CTC offered : 12 LPA +incentives Interested candidates, email your cv to sushmitha@wizmatrix.com
