Global Media Strategist - India

As a Global Media Strategist, you will be responsible for managing the paid media strategy and delivery for Salesforce's Paid Media Campaigns in the India market. Your primary focus will be on driving engagement and pipeline growth through effective and efficient paid media programs. You will work closely with the APAC Global Media Strategy team to support a scalable global paid media model, serving as a regional hub of media expertise, thought leadership, and innovation. In this role, you will be based at Salesforce's Bangalore office with an expected in-office time of a minimum of 2-3 days per week. Your responsibilities will include digital media planning and buying, developing media briefs, media agency briefing and plan approval, delivering media channel plans, defining audience targeting and messaging strategy, budget allocation and forecasting, media delivery oversight, performance tracking and optimization, reporting and insights, innovation, testing and learning, as well as cross-team collaboration. To be successful in this role, you should have at least 8+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry. You should have experience managing budgets of various sizes and possess strong media planning skills across different channels. Additionally, you should be a strategic thinker with a passion for driving results, able to thrive in a fast-paced environment, and have excellent analytical and problem-solving skills. You should also have a proven track record of building strong relationships with stakeholders, excellent organizational and people skills, and proficiency in tools such as Salesforce, Google Analytics, Tableau, Excel, and/or Google Sheets. Experience in managing vendors and media agencies will be beneficial for this role. Overall, as a Global Media Strategist at Salesforce, you will play a crucial role in driving the performance and growth of paid media campaigns in the India market, contributing to the overall success of Salesforce's marketing efforts.,