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Job Type

Full Time

Job Description

 
  • Lead and manage the development and execution of comprehensive global marketing communication strategies aligned with company objectives, long-term strategic direction and targeted markets.
  • Oversee all aspects of external communication including digital marketing, brand content, event presence, website performance and media management.
  • Lead website improvement initiatives for better user experience and engagement.
  • Oversee the creation of digital and print marketing contents aligned with overall marketing strategies.
  • Ensure consistent, compelling brand messaging and external presence across all digital and physical platforms.
  • Drive the success of new product and solution launches by coordinating marketing content, digital campaigns, and internal communications.
  • Organize and promote customer-facing webinars, virtual events, and interactive engagement platforms to enhance brand visibility and thought leadership.
  • Foster global social media communities to improve audience engagement and brand loyalty.
  • Support global visibility, lead generation, and customer engagement as a strategic business partner.

Summary
The Global Marketing Communications (MarCom) Manager plays a pivotal role in enhancing brand visibility, communication consistency, and customer engagement across the business. This senior role integrates strategy, content, digital presence, event management, and performance insights into a unified communication approach. It combines creative execution with data-driven insights to elevate the organization s global market presence. The ideal candidate brings a global mindset, and strong capabilities in managing multi-regional MarCom activities.

Essential duties and responsibilities

  1. Strategic Marketing Communications (MarCom) Planning
  • Develop integrated global MarCom strategies tailored to target industries, segments, and customer profiles.
  • Ensure marketing communication initiatives are embedded in long-term strategic market and business development efforts.
  • Create KPIs for brand presence and customer engagement.
  • Work together with regional marketing and MarCom functions to ensure content alignment, messaging, follow-up

 

  1. Trademark / branding
    • Manage trademark portfolio, focus on minimizing upkeep costs and maximizing brand recognition and clear differentiation of different segmental / product-based value proposition
    • Manage brand hierarchies in alignment with product positioning, under guidance of Global Product Management and global /regional strategic marketing.

  1. Content Development and Brand Messaging
  • Oversee the creation of digital and print marketing materials such as brochures, product presentations, social media posts, newsletters, and whitepapers.
  • Ensure consistent messaging, tone, and branding across all platforms.
  • Support product and solution launches with coordinated messaging, internal toolkits, and collaterals.

  1. Digital Marketing & Web Presence
  • Lead the development and execution of digital strategies including SEO, email marketing, and social media.
  • Continuously enhance UI/UX and functionality of the corporate website, with a focus on lead generation and customer experience.
  • Collaborate with IT, UX/UI specialists, and external vendors to implement website upgrades.
  • Grow and manage social media communities.

  1. Media Management
  • Manage media relations, draft press releases, and coordinate PR campaigns to promote company news, achievements, and innovations.
  • Event, Webinar, and Exhibition Support, ensure coordination between regional marketing teams to maximize global brand recognition.
  • Coordinate global participation in industry events, exhibitions, webinars, and seminars.
  • Plan and promote external webinars and thought leadership.

  1. Market Research and Insights
    • Conduct market and competitor research for developing marketing communication strategy, contents and analyzing brand presence.

  1. Performance Measurement and Reporting
  • Monitor and analyse the effectiveness of marketing campaigns using KPIs and performance analytics.
  • Conduct and analyze customer satisfaction surveys and implement improvement actions.

  1. Team and Vendor Management
  • Manage relationships with global MarCom vendors and agencies,
  • Support regional MarCom leads to ensure alignment with global standards and strategy.
  • Provide training and governance to uphold brand consistency across all regions.
Qualifications

Required Qualifications
  • MBA in Marketing or a bachelor s degree in marketing communications, or a related field.
  • 10+ years of experience in marketing communications, with at least 4 5 years in a global B2B MarCom leadership role.
  • Proven experience in developing global brand strategies, content marketing, and event execution.
  • Strong background in managing digital platforms and marketing technologies.

Key Competencies and Skills
  • Fluency in English is required, additional languages are considered as advantage.
  • Exceptional verbal and written communication skills tailored to global audiences.
  • Creative mindset and eye for detail in brand storytelling and visual communication.
  • Solid knowledge of digital marketing tools and content management systems.
  • Analytical and data-driven; skilled in interpreting performance data and web analytics.
  • Highly organized manager, capable of juggling multiple priorities, and using the resources effectively.
  • Proficiency with tools such as HubSpot, Google Analytics, CMS platforms, design tools etc

Personal Attributes
  • Team player who collaborates effectively across global and regional teams.
  • Results-oriented mindset focused on brand impact and measurable business success.

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