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Global Content Writer / Strategist

Global Content Writer / Strategist

Western Union

2 - 5 years

13 - 15 Lacs

Pune

Posted:1 week ago| Platform:

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Skills Required

Health insurance Marketing support CMS Customer support SEO Continuous improvement Analytics Financial services CRM

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Global Content Writer/Strategist serves as the execution engine for the Language to Customers workstream. The role converts product specifications, regulatory guidance, and marketing briefs into clear, persuasive language across UI surfaces, CRM journeys, landing pages, and paid ads, enabling customers worldwide to act with confidence while protecting brand and compliance standards.

Role Responsibilities

Product & UI Copy: Drafts microcopy, tooltips, error messages, and onboarding text that simplify money-movement tasks and reduce support contacts.
Marketing Support: Produces headlines, body copy, banner copies, and calls-to-action for global campaigns, email sequences, performance ads, and social posts; optimizes assets for engagement and conversion.
Multilingual Readiness: Prepares source English copy for translation, supplies contextual notes to vendors, and reviews returned strings to preserve intent, tone, and regulatory accuracy.
Quality & Consistency: Applies style guidelines, plain-language principles, accessibility rules, and legal feedback to deliverables; revises swiftly after compliance reviews.
Data-driven Iteration: Builds simple A/B test plans with UX or Growth teams, records outcomes, and refines copy based on performance data.
Workflow Discipline: Logs tasks in Jira, meets daily throughput targets, and escalates blockers early to safeguard deadline adherence while ensuring the expected quality.
Continuous Improvement: Suggests incremental process enhancements - templates, checklists, or tooling tweaks, that raise team efficiency or quality.

Role Requirements

Experience: 2 - 5 years producing digital copy for web, apps, or financial products with demonstrable impact on adoption or revenue.
Technical Toolkit: Familiarity with enterprise CMS, design tools (eg, Figma), and basic understanding of UserTesting.
Expertise: Solid grounding in user-centered writing, SEO fundamentals, accessibility, and conversion-focused copy.
Collaboration: Proven ability to work with design, product, marketing, and compliance teams in fast-paced, regulated environments.
Education: bachelors degree in English, Communications, Journalism, Marketing, or equivalent professional experience.

Preferred Skills

Experience writing for financial services or comparable regulated industries.
Ability to interpret analytics dashboards (GA4, Looker, etc) and translate insights into copy refinements.

Your specific benefits include:

Employees Provident Fund [EPF]
Gratuity Payment
Public holidays
Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
Annual Health Check up
Hospitalization Insurance Coverage (Mediclaim)
Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
Cab Facility
Relocation Benefit

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Global Content Writer / Strategist