The role of the Global Campaign Specialist, Digital Marketing & Demand Generation will partner cross functionally to deliver global demand generation and drive digital marketing initiatives across multiple regions. The ideal candidate will be responsible for implementing global campaigns, developing digital channels, and ensuring brand compliance across various markets and business units. This position will be responsible for driving growth in our consumables business through product marketing to B2B and supporting one of our business units for all digital activities.

This position will be on-site in the Pune, India office.

In this role, you will have the opportunity to:

Campaign Management: Plan, execute, and track the performance campaigns across various channels, including digital, social media, events and publications
Content Creation: Develop and manage the creation of personalized content, including emails, case studies, webinars and other marketing materials to address the unique needs of each target account.
Collaboration: Work closely with sales, marketing and product teams to align Account Based Marketing (ABM) strategies with overall business objectives and ensure a cohesive approach to target accounts and execute campaigns.
Continuous Improvement: Continuously evaluate and improve ABM strategies and tactics to enhance performance and achieve business goals.
Conduct competitive analysis.

The essential requirements of the job include:

Bachelor s degree with 5 years of digital marketing experience in a B2B environment
Work with geographically dispersed regional demand generation marketing teams to ensure digital campaigns reflect international cultures and languages.
Proficient in Microsoft 365 (Word, Excel, PDF, etc.). Additional knowledge of customer experience management platforms helpful, CRM platforms, and SFDC preferred.
Successfully engage in multiple initiatives simultaneously, strong matrix and teamworking skills in a cross-functional, global and multi-cultural environment.
Excellent verbal and written communication skills, ability to interact professionally with a diverse group of executives, managers, and subject matter experts.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

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Global Campaign Specialist