Generalist Marketer- US Market (Night Shift)

As a Generalist Marketer with over 5 years of experience in B2B SaaS, specifically in the USA market, your role will involve driving marketing initiatives to enhance brand awareness, lead generation, and customer marketing at a Y Combinator-backed startup. You'll need to thrive in a fast-paced environment while handling content marketing, product marketing, event planning, and demand generation activities. **Key Responsibilities:** - Develop and execute content strategies including thought leadership pieces, case studies, blogs, and product messaging. - Collaborate with sales and product teams to refine positioning and sales enablement materials. - Create marketing collateral to support outbound campaigns and customer engagement. - Lead the company's presence at major US insurance industry conferences and plan micro-events to build relationships within the industry. - Build an engaged community through targeted outreach and valuable content. - Execute targeted demand generation campaigns and align marketing with sales to ensure a steady pipeline of prospects. - Support Account-Based Marketing (ABM) initiatives and monitor marketing funnel performance for optimization opportunities. **Qualifications Required:** - Strong skills in marketing automation tools like HubSpot, Google Analytics & Tag Manager for performance tracking. - Proficiency in copywriting, UX design, and crafting compelling messaging. - Experience in organizing and executing industry events, as well as startup experience. - Knowledge of campaign optimization, lead generation, CRM management, event marketing, marketing funnels, design, and budget management. - Bonus points for experience traveling to the US for industry events, client call participation, and managing customer communities and engagement programs.,