General Manager(Branded Content)

Job Title:

Job Purpose:

Key Responsibilities

• Develop and pitch innovative branded content formats including Advertiser Funded Programs (AFPs), original IPs, and content-led partnerships aligned with client objectives.
• Drive revenue growth through storytelling-based solutions across TV, digital, social, and mobile platforms.
• Build and nurture strong relationships with clients and media agencies to identify branded content opportunities and convert briefs into long-term partnerships.
• Collaborate with internal teams across editorial, production, marketing, legal, and digital to ensure seamless execution from concept to delivery.
• Proactively package seasonal, cultural, or topical content opportunities into brand-relevant formats and present them to clients.
• Ensure all content balances brand presence with authentic storytelling, creating meaningful and engaging viewer experiences.
• Monitor campaign performance and provide actionable insights to clients and internal teams for continuous improvement.
• Stay current with media trends, platform innovations, and audience behavior to evolve branded content offerings proactively.

Required Skills & Qualifications

• Experience

  : 10–15 years in branded content, content marketing, integrated media solutions, or media sales — with a proven track record of revenue delivery and campaign execution.

• Content Acumen

  : Strong storytelling skills with an understanding of editorial sensitivity, audience relevance, and platform fit.

• Digital Expertise

  : Deep familiarity with content behavior across digital platforms — including web, social media, OTT, and mobile. Understanding of formats, trends, and analytics that drive branded engagement digitally.

• Creative Thinking

  : Ability to conceptualize original formats and customize storytelling based on brand objectives.

• Commercial Orientation

  : Strong ability to translate brand needs into monetizable, content-led solutions.

• Communication & Influence

  : Excellent verbal and written communication; skilled in client presentations, proposal building, and stakeholder management.

• Agility & Learning Orientation

  : Ability to adapt to evolving client needs, content formats, and cross-functional workflows in a fast-paced media environment.

Preferred Add-ons

• Exposure to regional content markets and multilingual storytelling.
• Prior experience creating IPs or collaborating with influencers/celebrities.
• Sectoral experience across BFSI, Healthcare, Education, Auto, CSR, etc.