General Manager(Branded Content)

The role of a General Manager - Branded Content involves driving branded content initiatives across TV and digital platforms by creating innovative and client-focused solutions such as Advertiser Funded Programs (AFPs) and original IPs. It requires strong creative thinking, commercial acumen, and end-to-end execution capability. Key responsibilities include developing and pitching innovative branded content formats aligned with client objectives, driving revenue growth through storytelling-based solutions across various platforms, building strong client relationships to identify opportunities, collaborating with internal teams for seamless execution, packaging content opportunities into brand-relevant formats, ensuring authentic storytelling, monitoring campaign performance, and staying updated with media trends. The ideal candidate should have 10-15 years of experience in branded content, content marketing, or media sales, with a proven track record of revenue delivery. They should possess strong storytelling skills, digital expertise, creative thinking abilities, commercial orientation, effective communication skills, agility to adapt to evolving needs, and a learning orientation. Preferred qualifications include exposure to regional content markets, experience in creating IPs or collaborating with influencers/celebrities, and sectoral experience across various industries like BFSI, Healthcare, Education, Auto, and CSR.,