General Manager - Sales & Marketing

Job Description

Marketing and Sales Department Head Responsibilities: Direct and supervise all operations of the Marketing & Sales department at one of the largest amusement parks in Kolkata. Create and execute comprehensive marketing campaigns across various channels including digital, outdoor, print, and BTL. Develop strategies to drive foot traffic to the Dry Park, Water Park, and ancillary services such as F&B, merchandise, and events. Establish and manage partnerships with schools, corporates, tour operators, and event managers to drive institutional sales. Analyze visitor trends, conduct competitor analysis, and gather customer feedback to shape pricing strategies and seasonal offerings. Collaborate with internal teams including Operations, F&B, and Events to align offerings with market demand. Monitor KPIs and ROI for all marketing activities and prepare performance dashboards for management review. Represent the company at tourism trade fairs, travel mart expos, and public relations events. Requirements Bachelor's degree in Marketing or Business Management; MBA preferred. 15+ years of relevant experience, preferably in amusement parks, hospitality, FMCG, entertainment, or tourism. Proven expertise in revenue generation, digital marketing, and brand positioning. Show more Show less