General Manager Sales

Job Title: General Manager Sales

Company: Lal Sweets Pvt.Ltd.

Location: Bangalore

Experience : 7-10 years

Location : Bengaluru

About Us:

Lal Sweets is a leading name in the Indian sweets and snacks industry, known for delivering traditional taste with modern quality standards. With a strong retail presence and growing institutional partnerships, we aim to expand our footprint across the country.

Role Overview:

We are looking for a dynamic and result-oriented General Manager Sales with extensive experience in handling institutional sales, especially across Railways, CPC, and CSD. The ideal candidate will be responsible for developing sales strategies, forging strong partnerships, and driving revenue growth in these key government sectors.

Key Responsibilities:

Develop and execute sales strategies to expand presence in Railways, CPC, and CSD segments.

Build strong relationships with procurement officers, canteen managers, and other decision-makers in government departments.

Identify and onboard channel partners, distributors, and stockists aligned with institutional business requirements.

Ensure compliance with government tendering, procurement protocols, and documentation.

Monitor sales performance, analyze data, and implement corrective actions to meet targets.

Collaborate with internal teams (supply chain, marketing, finance) to ensure seamless service delivery.

Keep abreast of changes in procurement policies and canteen systems to leverage new opportunities.

Represent the company in government meetings, exhibitions, and industry forums as needed.

Manage and drive business with IRCTC, including understanding their vendor registration, product listing, and supply chain requirements.

Desired Candidate Profile:

7-10 years of sales experience in FMCG with a focus on institutional segments like Railways, CPC, and CSD.

Proven track record of working with government procurement processes and tender management.

Strong networking and interpersonal skills, especially in the government ecosystem.

Strategic thinker with strong negotiation, leadership, and communication abilities.

Ability to work under pressure and deliver results in a fast-paced environment.

Fluent in English and Hindi; knowledge of Kannada is a plus.