General Manager

You will be responsible for End 2 End category growth, P&L management, and marketing for the leading category at Mamaearth. This includes managing the E2E value chain, developing the marketing strategy for its sub-categories, and executing structured marketing capability building initiatives across revenue & marketing channels. You will also be responsible for the brand experience across all touchpoints by developing and localizing winning campaigns for the product portfolio. Your role will require you to meet the topline and bottom line targets for the business and build long-term competitive strength. Responsibilities & Duties: - Category and competition understanding with full knowledge of category landscape & market size - Driving category marketing strategy and category development roadmap - Consumer understanding and planning & executing any research required for category understanding and development - Product portfolio management - ATL/BTL marketing initiatives across channels - Developing & driving channel strategy (Digital, Ecomm, Offline, Others) - P&L, cost management & financial operations - Should be able to expand with the role & responsibilities over time Minimum Qualification & Must Haves: - MBA from a known tier 1 B-school - Total of 8+ years of experience, with at least 4+ years of work experience in a category marketing or brand manager role - Marketing exposure with an FMCG company preferred - Prior P&L handling experience - Expertise in driving marketing strategies across channels (Digital + Offline) - Willingness to upskill, unlearn, and learn - Great people skills and communication capabilities - Agile enough to implement newly acquired knowledge for role benefit,