General Manager – Experiential Marketing

Designation:

Location:

Type of Role:

Experience Required:

Job Overview

Key Responsibilities

• Leadership & Business Development:
• Spearhead experiential marketing for the Hyundai account and explore opportunities for new business development.
• Drive additional revenue streams by proactively conceptualizing and pitching new campaign ideas and activations.
• Client Management & Strategy:
• Build strong relationships with key client stakeholders.
• Translate brand objectives into compelling on-ground experiences that deliver value and measurable results.
• Event Planning & Execution:
• Oversee the seamless planning and flawless execution of all events, ensuring adherence to timelines, budgets, and quality standards.
• Ensure zero client escalations and high client satisfaction through proactive issue resolution.
• Team Management:
• Lead and mentor a team of 8–10 experiential marketing professionals, fostering a high-performance culture.
• Set clear KPIs and ensure delivery on all fronts—creative, operations, and account management.
• Presentation & Communication:
• Create impactful presentations and effectively present proposals to internal and external stakeholders.
• Should be articulate, persuasive, and confident in client-facing situations.
• Business & Financial Acumen:
• Be highly number-driven with the ability to manage budgets, forecast revenues, and drive profitability.
• Monitor business metrics and take corrective action where needed to meet financial goals.
  

Required Skills & Qualifications

• Minimum 16 years of relevant experience in experiential/events industry.
• Strong leadership and team management capabilities.
• Excellent communication, presentation, and interpersonal skills.
• Proven track record of revenue growth and business generation.
• Deep understanding of the Indian events and activation landscape.
• Experience in managing automobile or similar scale accounts will be an added advantage.