Job
Description
Roles and responsibilities: Key Purpose of the Job (Position Summary) The role is responsible for executing, monitoring, and coordinating all the organization's marketing and brand communications by creating communication across media, managing media planning and buying, and consistently innovating Marketing activities. Other duties include launching and coordinating brand activation initiatives, events, and promotions. The role is also responsible for post-sales communication for customers to help deliver on the brand promise. Key Accountabilities - Implement key projects on the brand's Annual planning calendar. - Tracking of budget to ensure optimal use. - Manage and develop the agency relationships. - Identifying and tying up with partners. - Manage post-sales communication for customers to help deliver on the brand promise. Key Functions & Responsibilities Strategic - To be involved in developing the annual / project-specific branding strategy based on product segment and customer profile - To develop the Annual Brand Plan in conjunction with the Brand Head, Marketing Head, Sales & Agency - To develop the Launch Plan for new projects including creating and executing launch initiatives and post-launch market support activities. Operational - To coordinate with the market research team to understand consumer insights and use the same to focus on brand-building activities - To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities - To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy - To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines - To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns - To work with the sales teams to ensure timely and relevant promotion of the sale of properties through advertisements, open houses, events, press releases etc. - To track actual spending and ensure costs are within the overall budget allocated - To monitor sales data and plan/ modify branding initiatives to drive the achievement of sales targets - To provide inputs to Vendors on the development of communication material - To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc. - To monitor competitor activities and based on the same undertake timely market intervention. Developmental - Keep abreast of developments in the area - Participate in recruitment of appropriate talent in line with approvals for work area - Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions Internal: Function Heads Marketing & Sales, Sales, Marketing, Brand, Business Development, Engineering, and Design. External: Advertising Agency, Online/ direct Agency, Outdoor agency, PR agency, Event agencies, Vendors Preferred Profile - A Very good Marketing/Brand Manager from a good Real Estate company. - Preferably 8-12 yrs Real Estate background experience. - Strong social media skills, including Facebook, Instagram, Twitter, etc., as well as website design and ability to write web content - Strong organizational and multi-tasking skills.
