Full Stack Digital Marketer – USA Process

Location:

Shift:

Experience:

Key Responsibilities

1. Paid Advertising & Campaign Management

• Plan, execute, and optimize paid campaigns across

  Meta (Facebook & Instagram)

  ,

  LinkedIn Ads

  , and

  Google Ads

  (Search, Display, Video).
• Monitor campaign performance, analyze data, and adjust strategies to improve

  ROI

  and reduce

  CPA

  .
• Conduct

  A/B testing

  for ad creatives, audience segments, and bidding strategies to maximize campaign performance.

2. Social Media Optimization (SMO)

• Manage and grow brand presence across

  Facebook, Instagram, LinkedIn, TikTok

  , and other key platforms.
• Develop

  platform-specific content strategies

  to improve engagement and organic reach.
• Track, analyze, and report monthly on social media metrics, providing insights for growth.

3. SEO (Search Engine Optimization)

• Perform

  on-page, off-page, and technical SEO audits

  and implement optimization strategies.
• Conduct

  keyword research

  and

  competitor analysis

  to identify opportunities.
• Collaborate with content and web teams to ensure

  SEO-friendly site structure and content

  .

4. Content Marketing

• Create and manage a

  content calendar

  aligned with overall marketing goals.
• Collaborate with writers/designers to produce

  high-quality blogs, case studies, landing pages, email campaigns

  , and other marketing materials.
• Ensure all content is

  optimized for SEO and conversion

  .

5. Analytics & Reporting

• Use

  Google Analytics, Google Tag Manager

  , and native ad platform dashboards to track marketing performance.
• Prepare

  weekly and monthly reports

  with actionable insights and data-driven recommendations.
• Present findings to stakeholders and contribute to

  strategic marketing planning

  .

Requirements

• Proven track record in

  managing USA-based digital marketing campaigns

  .
• Strong expertise in

  Google Ads, Meta Ads, LinkedIn Ads

  , and

  SEO best practices

  .
• Proficiency in

  Google Analytics, GTM, keyword tools, and social media management platforms

  .
• Excellent analytical skills with the ability to turn data into actionable insights.
• Strong communication and presentation skills.
• Ability to work independently and meet deadlines in a fast-paced environment.