Freelance Consultant- Brand Manager

Consultant- Brand Manager

Key Responsibilities:

• Responsible for Brand building, equity, trials & loyalty of the assigned brand/s

• Development & execution of future extension pipeline

• Responsible for growth and profitability of the Brand

• Develop Marketing programs to drive brand to max potential

• Consumer Insighting for brand strategy & innovation

• Media planning & execution of ATL & BTL for the brand

• Lead communication development on the brand including digital content and platform marketing

• Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives

Skills Required

• Leads Communication, Media strategy and planning his/ her business

• Provides strategic, visionary leadership

• Creates strong brand equities

• Has strong consumer Understanding

• Manages and implements Projects with excellence

• Is creative and innovative

• Takes “personal” risk and makes a difference in the Brand, Business

Qualification & Experience

• Post-Graduation in Management (from a Premier institute)

• Experience of 4 to 5 years in FMCG

• Minimum 2 years of Brand Management Experience