Franchise Director

PepsiCo is a place for those with a curious mind. We welcome individuals who are thinkers, doers, and changemakers to lead innovation, take calculated risks, and challenge conventions. Whether you are an executive or a team member on the frontline, we are enthusiastic about what lies ahead. Together, we dare to make the world a better place. Our associates are the essence of our success. Each one of them plays a vital role in fostering deep connections between people and our products. Think back to your last group celebration - chances are, one of our iconic brands was part of the occasion. At PepsiCo, you are encouraged to join a global team of innovators who create, distribute, and sell products enjoyed by over 1 billion people every day. A career at PepsiCo offers you the opportunity to work in an inclusive culture where everyone is embraced. Here, you can be your authentic self. Regardless of your background, you have the power to influence those around you and the world at large. By being present, you will have the chance to learn, grow, and enhance your skills for the future. Our supportive teams can help you achieve your professional aspirations and make a meaningful impact on people and the planet. Join us and dare for a better future. The Franchise Director role involves providing strategic guidance to bottlers on establishing optimal Distributor networks, wholesaler and cash and carry operators coverage, and rural market penetration. This position entails direct interaction with the respective bottler/VBL COO & MUGMs, overseeing a team of 3 PI Franchise Managers/Associate Directors, each responsible for specific geographies, to drive the execution of the aligned strategy. Collaboration with the Bottlers team is essential to ensure the delivery of AOP volumes from these territories by aligning on their GTM/S&D, pack price, and Channel agendas. The Franchise Director also collaborates with the Franchise Director - Sales Development, Brand Category teams to ensure timely launch of marketing and innovations as planned. Additionally, the Franchise Director is tasked with driving Franchise Governance based on the 9FF principles in coordination with VBL. Responsibilities The key responsibilities include: - Developing a sustainable franchise business for North, Central & East regions of India. - Acting as a strategist and catalyst to overcome bottling system barriers and drive changes for business growth, including enhancing critical system GTM capabilities, especially in eatery channels, and developing a lower-tier penetration strategy. - Collaborating closely with the bottler to drive the GTM and Numeric distribution agenda, focusing on territories supported by regional ANM spends and activation. - Establishing KPI measures and providing regular progress checks for GTM. - Setting the agenda for both bottler and PepsiCo. - Driving Franchise Governance based on 9FF principles. - Achieving Annual Operating Plan, share, volume, and Net revenue objectives. - Building capabilities for the Bottler's future growth. - Maintaining bottler relationships to ensure business alignment across PepsiCo and the bottler leadership teams. - Strengthening the GTM and S&D footprint in the assigned geographies. Qualifications Experiences & Key Behaviours: - Sales and Marketing experience with FMCG companies, with a minimum of 12-15+ years of experience. - MBA from a Premier institute would be preferred. - Strategic thinking. - Collaboration and influencing. - Strong analytical and conceptual skills. - Influencing skills and tenacity. - Negotiation skills. - Process orientation.,