Franchise Director

Overview

The Franchise Director will provide thought leadership support to bottlers on setting up optimal Distributor networks, wholesaler and cash and carry operators coverage, and rural market penetration. This role will be directly interacting with the respective bottler/VBL COO & MUGMs while handling of team of 3 PI Franchise Managers/ Associate Directors each responsible for their respective geographies, to drive the execution of the aligned strategy. The person will be working with the Bottler’s team to ensure delivery of AOP volumes from these territories by collaborating on their GTM / S&D, pack price and Channel agendas. The incumbent will also work with the Franchise Director- Sales Development, Brand Category teams to ensure all the marketing and innovations are launched as per plan. The Franchise Director is also responsible for driving Franchise Governance based on the 9FF principles in collaboration with VBL.

Responsibilities

• Develop a sustainable franchise business for North, Central & East regions of India.
• Act as a strategist and catalyst to unlock bottling system barriers and drive changes to deliver business growth, including
• Upgrade critical system GTM capabilities especially closing the gap in eatery channels and Develop lower-tier penetration strategy.
• Work closely with the bottler to drive the GTM and Numeric distribution agenda focusing on territories where they are backed by regional ANM spends and activation
• Develop KPI measure and provide regular “health check” to ensure progress for GTM
• Set the agenda for bottler as well as PepsiCo
• Drive Franchise Governance (based on 9FF)
• Deliver Annual Operating Plan, share, volume, Net revenue objectives.
• Build capability for future growth of the Bottler
• Maintain bottler relationship to drive business alignment across Pepsico and the bottler leadership teams.
• Strengthen the GTM and S&D footprint in the assigned geographies

Qualifications

• Sales and Marketing experience with FMCG companies with a minimum experience of 12-15+ years
• MBA from Premier institute would be preferred
• Strategic thinking
• Collaboration and influencing
• Strong analytical and conceptual skills
• Influencing skills and Tenacity
• Negotiation skills
• Process orientation