Founding Sales Development Representative (SDR)

Location:

About the Role:

This isnt a “follow the playbook” kind of role. You’ll help create it.

You’ll partner closely with the founders, sales leadership, and marketing to identify high-value prospects, craft personalized outreach motions, and convert curiosity into revenue opportunities. As an early member of the GTM team, your ideas, experiments, and learnings will directly define our future sales motion.

What You’ll Do:

Own the tactical execution of pipeline generation, while also influencing the strategy behind it. As a Founding SDR, you’ll also shape new processes, test new revenue channels, and influence the systems and tooling we scale with.

• Qualify inbound leads

  from the website: from first email touch to running discovery and qualification calls.

• Run cold and warm outbound campaigns

  using tools like

  Instantly

  , crafting targeted and personalized sequences.

• Maintain and optimize

  outbound databases and infrastructure to ensure campaign accuracy, consistency, and scalability.

• Leverage buyer intent tools

  like

  RB2B

  and

  Warmly

  to identify warm prospects and engage them with tailored messaging
• Use a mix of

  email, LinkedIn, calls, and voicemails

  to capture attention, build relationships, and qualify potential customers.
• Research target accounts to uncover buyer intent signals and personalize outreach for Finance, Revenue/Sales Operations, and Sales leadership roles in the US.
  
• Collaborate closely with the marketing and sales teams to align campaigns with company goals and pipeline targets.
  
• Contribute ideas for outbound experiments, personalization tactics, and sales playbooks.

You’ll Thrive If You:

• Have

  2+ years of experience in B2B SaaS sales or outbound prospecting

  (SDR/BDR role preferred).
• Are fluent in outreach across

  email, phone, and LinkedIn,

  with strong communication tailored for US audiences.
• Are comfortable using sales tools like

  HubSpot CRM, Instantly, Apollo, RB2B, Warmly

  , or similar platforms.
• Are proficient with

  Microsoft Excel

  or

  Google Sheets

  to organize and manage prospect databases.
• Are proactive, organized, and love running structured outreach campaigns.
  
• Enjoy testing new messaging angles, experimenting with personalization, and learning from data.
  
• Have a natural curiosity for SaaS, sales automation, and revenue operations.
  
• You’ll excel if you’re energized by ownership, ambiguity, and building systems from scratch rather than inheriting a fully defined machine.

Why This Role Matters

As one of the earliest members of our sales team, you’ll help define:

• How we scale outbound in the US market
• How inbound leads are handled and nurtured
• Messaging frameworks and positioning to key personas
• The SDR AE pipeline handoff
• Reporting, dashboards, and outreach infrastructure

If you’re energized by the idea of shaping sales from the ground up and owning outcomes instead of tasks, let’s talk.