Finance Controller

As an experienced Finance Controller with a strong background in Direct-to-Consumer (D2C) and E-commerce business models, your role will involve leading the finance function, ensuring accurate financial reporting, driving financial planning, managing compliance, and supporting strategic decision-making for scalable and sustainable growth. Key Responsibilities: - Lead annual budgeting, forecasting, and financial planning processes. - Analyze business performance, margins, CAC, LTV, sales trends, and operational KPIs across D2C and marketplace channels. - Present monthly MIS, dashboards, and financial insights to leadership for decision-making. - Oversee end-to-end accounting operations including AR/AP, reconciliations, ledger management, and month-end closing. - Ensure compliance with Ind-AS standards and internal controls. - Monitor cash flows, working capital cycles, and cost optimization opportunities. - Lead or support ERP implementation (e.g., SAP, Netsuite, Zoho, Oracle, or similar). - Map finance workflows and ensure smooth integration of sales, inventory, warehousing, and finance modules. - Manage GST, TDS, income tax filings, and other statutory compliances. - Coordinate with internal and external auditors for timely audits. - Implement strong compliance frameworks across teams and processes. - Lead and develop the finance and accounts team. - Collaborate with operations, supply chain, marketing, and tech teams to drive financial discipline. - Partner with founders/management for fundraising, investor reporting, and strategic decisions. Key Requirements: - Education: CA / MBA Finance / CMA preferred. - Experience: Minimum 10 years of experience in Finance & Accounts, with at least 5 years in D2C or E-commerce companies. - Strong exposure to ERP implementation, financial automation, and digital tools. - Solid knowledge of Ind-AS, GST, TDS, compliance, treasury, and financial controls. - Experience in managing P&L, budgeting, cash flow, and cost management. - Ability to work in a fast-paced, scaling environment. - Excellent leadership, communication, and analytical skills. The job type is full-time.,