Field Marketing Executive

Key Responsibilities

1. Lead Generation & Conversion

• Identify and engage potential students via online and offline channels.
• Conduct counselling sessions to guide students and convert leads into admissions.
• Maintain an up-to-date CRM and ensure timely follow-ups through the sales funnel.

2. Outreach & Brand Promotion

• Organize and participate in seminars, webinars, and career guidance programs in schools, colleges, and tuition centres.
• Represent the brand at educational fairs and public events.
• Build relationships with academic institutions and local influencers.

3. Marketing Coordination

• Collaborate with the central marketing team to adapt and implement regional campaigns.
• Assist in the development and distribution of marketing materials (flyers, posters, social media content).
• Work closely with the creative team to execute targeted campaigns.

4. Market Intelligence & Strategy

• Track competitor activities and local market trends.
• Share insights to improve product offerings and market positioning.
• Explore and propose new marketing opportunities within the region.

5. Reporting & Cross-Team Collaboration

• Submit regular performance reports (daily, weekly, monthly).
• Meet enrolment and outreach targets consistently.
• Coordinate with academic, admissions, and operations teams to ensure smooth service delivery.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 1–3 years of experience in educational sales or marketing (experience with CA/ACCA/CMA courses is a plus).
• Strong command of English and Malayalam (both spoken and written).
• Good knowledge of the educational landscape in Ernakulam.

Key Skills

• Strong communication and interpersonal abilities
• Confident in public speaking and presentations
• Skilled in negotiation and lead conversion
• Familiarity with digital marketing tools and trends
• Target-driven and self-motivated

Compensation & Benefits

• Competitive salary based on experience
• Travel allowance
• Structured training and career development programs
• Health and wellness benefits (as per company policy)

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person