Job
Description
Job Title: Field Marketing Executive / Marketing Executive (Field) / Brand Promoter / Local Marketing Executive / Activation Executive Department: Marketing / Sales & Marketing / Brand Management Reports To: Field Marketing Manager / Marketing Manager / Area Sales Manager (if sales-aligned) Location: Pune, Maharashtra, India (This is a dynamic, field-based role requiring extensive daily travel within Pune city and surrounding areas for executing marketing activities and engaging with target audiences). Job Summary: We are seeking an enthusiastic, results-oriented, and customer-focused Field Marketing Executive to execute on-ground marketing initiatives and drive brand visibility in Pune. The ideal candidate will be responsible for planning and implementing local campaigns, directly engaging with potential customers, collecting market intelligence, and supporting the sales team to achieve business objectives. This role is vital for creating impactful brand experiences and generating qualified leads at the grassroots level. Key Responsibilities: Campaign Execution & Event Management: Plan, organize, and execute various on-ground marketing activities such as product launches, promotional events, roadshows, demonstrations, and in-store activations. Ensure all field marketing activities are aligned with brand guidelines, campaign objectives, and budget allocations. Coordinate logistics for events, including venue selection, material setup, and necessary permissions. Direct Customer Engagement & Promotion: Interact directly with target customers/prospects in retail outlets, residential areas, corporate parks, or public spaces to promote products/services. Clearly articulate product features, benefits, and value propositions, addressing customer queries and objections effectively. Conduct product demonstrations and sampling activities to drive awareness and trial. Lead Generation & Sales Support: Actively capture leads and customer information from field activities and ensure accurate and timely submission to the sales team for follow-up. Collaborate closely with the local sales team to align field marketing efforts with sales goals and support lead conversion. Provide sales materials and ensure sales teams are well-equipped with relevant product information. Brand Visibility & Merchandising: Ensure prominent and consistent brand display, merchandising, and Point-of-Sale (POS) material placement at all relevant touchpoints (e.g., retail stores, event venues). Monitor and report on the effectiveness of visual merchandising and brand presence. Market Intelligence & Reporting: Gather real-time feedback from customers and prospects on products, services, and market trends. Monitor competitor activities and strategies in the field and report insights to the marketing team. Maintain accurate records of all field activities, leads generated, expenses incurred, and results achieved, submitting regular reports. Vendor & Partner Coordination: Coordinate with local vendors, agencies, or partners for execution of field activities (e.g., printing, event setup, promotional staff).
