Field Marketing Executive

Job Title: Field Marketing Executive

Location: Kolkata
Experience Required: 5 to 10 Years
Industry: Healthcare & Wellness
Employment Type: Full-time

About Us:

Alexa Physiotherapy Clinic is Kolkata’s leading physiotherapy and hydrotherapy centre, known for its state-of-the-art treatments and holistic rehabilitation programs. We’re expanding our outreach and looking for dynamic individuals to join our Field Marketing team.

Key Responsibilities:

• Execute field marketing campaigns to generate brand awareness and quality leads
• Identify and build strategic corporate tie-ups for company services or wellness programs
• Develop and maintain relationships with Insurance TPAs (Third Party Administrators) to expand service offerings
• Drive B2B business development through outreach to corporate clients, brokers, and institutional partners
• Pitch products and services to HR leaders, decision-makers, and insurance professionals
• Coordinate and organize corporate health camps, wellness events, and partnership activations
• Conduct market research to identify trends, competitor activities, and growth opportunities
• Work closely with the sales, operations, and client servicing teams to ensure partner satisfaction
• Maintain regular follow-ups with prospective clients and prepare reports on pipeline progress
• Represent the company at relevant exhibitions, conferences, and on-site marketing events

Requirements:

• 5 to 10 years of relevant field marketing experience, preferably in healthcare, wellness, or service industry.
• Strong communication and negotiation skills with a go-getter attitude.
• Proven ability to plan and execute successful field campaigns and activations.
• Comfortable with frequent local travel and client interactions.
• Basic understanding of branding, promotions, and lead generation.
• Fluent in Bengali, Hindi, and English.

What We Offer:

• Opportunity to work with a growing healthcare brand with pan-India presence.
• Performance-based incentives and growth opportunities.
• Supportive team culture and learning-driven environment.
• Travel allowance and on-ground support for campaigns.

Apply Now: hr@alexahealthcare.in

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Ability to commute/relocate:

• New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 5 years (Required)

Work Location: In person