Field Dealer Sales Executive

Company Description

Established in 1931, Dewar’s Garage Limited has been a trusted name in Kolkata’s automotive industry for over nine decades. With 7 locations and a team of 500+ dedicated professionals, we serve customers across new car sales, used car sales, vehicle servicing, accessories, and insurance. As an authorized dealer of Maruti Suzuki, we have delivered quality and innovation to over 1 million customers. Our core values are trust, quality, and exceptional service, fostering growth and opportunities for our employees. We invest in modern facilities and transparent practices to ensure excellence.

Job Responsibilities of an Automobile Sales Executive

Customer Engagement & Needs Assessment

• Greet and engage walk-in customers with professionalism and enthusiasm.
• Understand customer preferences, budget, and intended use to recommend suitable vehicles.
• Offer test drives and explain vehicle features, benefits, and comparisons.

Sales Presentation & Negotiation

• Present financing, insurance, and warranty options clearly.
• Negotiate pricing, trade-in values, and payment terms.
• Close deals efficiently and ensure all documentation is accurate and complete.

Lead Management & Follow-Up

• Maintain a database of leads and follow up regularly via calls, messages, or visits.
• Convert inquiries into showroom visits and visits into confirmed bookings.
• Track customer interactions using CRM tools and update records diligently.

·        Identify and approach potential customers in assigned territories (corporates, institutions, residential areas).

·        Conduct cold calls, door-to-door visits, and participate in local events or exhibitions.

·        Build a pipeline of qualified leads through field activities.

Post-Sales Relationship Building

• Ensure smooth delivery and handover of the vehicle.
• Follow up post-sale to confirm satisfaction and encourage referrals or repeat business.
• Address any post-purchase concerns or coordinate with service departments.

Sales Targets & Reporting

• Meet or exceed monthly and quarterly sales targets.
• Prepare daily/weekly sales reports for management review.
• Stay updated on competitor offerings and market trends to refine sales strategies.

Promotional Activities & Brand Representation

• Participate in dealership events, roadshows, and promotional campaigns.
• Represent the brand with integrity and enthusiasm both in-person and online.
• Collaborate with marketing teams to align messaging and outreach.