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Field Channel Marketing Manager APJ Remote Type
Hybrid
Bengaluru,
India
Job Category
Digital Marketing
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Job Summary We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.
We re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress.
In this role, you will be a key player on the APJ Field Marketing Team and will partner closely with our global campaign and APJ regional sales teams to build account-nurturing strategies. If you have a passion for filling the funnel and love to feel the direct impact of your planning and execution, we would love to chat!
Role Responsibilities:
- Develop a comprehensive marketing activity plan in partnership with the regional Sales VP, sales, and marketing manager across the APJ region. This plan should incorporate local implementation of the global go-to-market initiatives and align with the regional sales strategies
- Work with the regional sales teams to understand local needs, get buy in and regularly communicate the performance of campaigns
- Develop and execute lead-generation programs
- Collaborate with Corporate Marketing functions to utilize global marketing resources, and localize materials for regional use
- Analyse the lead creation process and identify ways to optimize conversions and pipeline. Leverage positioning, messaging, buyer personas and other information to target segments and generate sales-qualified leads
- Select and deliver relevant content and assets to support Partners as built by the global product marketing teams
- Conceptualize, manage, and execute a diverse range of field marketing programs such as webinars, SEM, content syndication and live events
- Work with our channel distributors and partners to support their end-customer acquisition goals and meet Progress revenue objectives.
- Assist Product Marketing with localization of external-facing partner materials (pitch decks, website pages, datasheets, program description, etc )
A Strong Candidate Demonstrates:
- Prior B2B channel marketing experience is preferred, within a software or technology organization (distribution or reseller environments are essential)
- Experience building strong relationships developing and executing integrated campaigns that drive pipeline growth with partners and distribution
- Previous experience in demand generation, executing and achieving outcomes for end-to-end marketing campaigns
- Ability to use initiative, be self-motivated and work independently to complete high volumes of work under tight deadlines
- Strong organizational skills, attention to detail and efficiency with the ability to multi-task and prioritize workload
- Team-oriented mindset, capable of working cross-collaboratively with product, finance, marketing, etc.
- Strategic, analytical, and data-driven critical thinking
- Strong copy writing skills
- Experience with project management tools, Asana preferred.
- Experience with AI marketing tools that drive resource savvy execution of tasks
- 5+ years in B2B marketing experience
If this sounds like you and fits your experience and career goals, we d be happy to chat. What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with, and also to enjoy:
Compensation
- Competitive remuneration package
- Employee Stock Purchase Plan Enrolment
Vacation, Family, and Health
- An extra day off for your birthday
- Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave
- Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage
- Professional development reimbursement
- Interest subsidy on loans - either vehicle or personal loans.
Together,
We Make Progress
