Facebook Ads Specialist

ROI Minds Pvt. Ltd. is a leading eCommerce Digital Marketing agency that specializes in driving growth and maximizing ROI for national and international clients. We are passionate about creating cutting-edge strategies to help businesses thrive in the digital landscape.

We are looking for a talented Facebook Ads Specialist to join our dynamic team and take the lead in managing high-performing ad campaigns for eCommerce brands worldwide.

Key Responsibilities:

1. Campaign Strategy & Execution:

• Design and execute effective Facebook advertising strategies aligned with clients' business objectives.
• Set up, launch, and optimize ad campaigns to deliver maximum results.
• Craft high-quality ad creatives (images, videos, and copy) to drive engagement and conversions.

2. Audience Targeting & Segmentation:

• Implement advanced audience targeting techniques based on insights, demographics, and behavioral data.
• Continuously refine audience segments to enhance campaign relevance and ROI.

3. Ad Performance Monitoring & Optimization:

• Monitor key performance metrics (CTR, conversion rates, ROAS) to ensure campaign success.
• Perform A/B testing to identify top-performing ad creatives and strategies.
• Regularly optimize campaigns to meet and exceed KPIs.

4. Reporting & Insights:

• Prepare detailed weekly and monthly performance reports with actionable insights.
• Use data-driven analysis to identify trends and recommend campaign improvements.

5. Collaboration & Communication:

• Work closely with account managers, creative teams, and other stakeholders to align campaigns with overall marketing strategies.
• Provide clients with regular updates on campaign performance and strategic recommendations.

6. Stay Ahead of Trends:

• Keep up-to-date with Facebook advertising trends, platform updates, and new tools to ensure a competitive edge.
• Attend webinars, training sessions, and conferences to continuously enhance expertise.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Schedule:

• Day shift
• Monday to Friday
• Morning shift

Experience:

• total work: 2 years (Preferred)

Work Location: In person