Facebook Ads Specialist

Job type : WFH/WFO

Experience: 2 to 3 years

About Company:
ClickRetina is a premier Indian-based firm specializing in Internet Marketing, Web Design, SEO, and various digital services. The company offers professional solutions in areas such as Search Engine Optimization, website development, eCommerce promotion, brand consulting, and social media management. Recognized as a leading SEO company in Lucknow, ClickRetina is dedicated to helping businesses build a solid online presence. Their comprehensive services include Google Ads promotion, social media campaigns, bulk SMS services, and web hosting, catering to diverse industry needs.

Responsibilities:

• Plan, implement, and manage Facebook Ads campaigns across Facebook, Instagram, and the Meta Audience Network to drive brand awareness, traffic, and conversions.
• Create, optimize, and scale Facebook Ads campaigns using a data-driven approach to achieve business goals.
• Develop targeted audiences using Facebook's advanced targeting options, including interest-based, demographic, location, and behavioral targeting.
• Create custom and lookalike audiences to reach relevant prospects.
• Collaborate with the creative team to design eye-catching and effective ad creatives.
• Write compelling ad copy that resonates with the target audience, driving clicks and conversions.
• Continuously monitor ad performance and optimize campaigns based on key metrics such as CTR, CPC, CPA, and ROI.
• Run A/B tests on ad copy, creatives, and landing pages to ensure ongoing improvement in campaign performance.
• Use Facebook Ads Manager and other analytics tools (such as Google Analytics) to track performance, analyze data, and provide actionable insights.
• Oversee budget management and optimize bids to ensure that campaigns run efficiently and within the allocated budget while maximizing ROI.
• Stay up-to-date with Facebook Ads trends, new features, and best practices, ensuring that strategies are aligned with industry standards.
• Focus on lead generation campaigns, conversion tracking, and optimization to drive sales and customer acquisition via Facebook.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Work from home

Work Location: In person