Export Development Manager for FMCG Company

Urgent opening for Export Development Manager in FMCG Company @ Chandigarh

Required Qualifications & Experience

MBA / PGDM (Sales, Marketing, International Business) preferred

Graduation in Commerce / Business / Food Technology is an advantage

10to18 years of experience in International FMCG / Food Export Sales

Minimum 5+ years handling multi-ethnic / independent retail markets

Strong exposure to Canada / UK / EU / Middle East preferred

Skills & Competencies

Export sales & distributor management expertise

Deep understanding of ethnic consumer behavior

Strong negotiation & relationship-building skills

Strategic thinker with execution capability

The Head Multi-Ethnic Independent Retail Markets (Export) will be responsible for driving revenue growth, market penetration, distributor expansion, and brand leadership across ethnic & independent retail channels globally. The role demands strong export sales strategy, distributor management, GTM execution, and cultural market understanding.

Key Responsibilities:

1. Market Expansion & Revenue Growth

Lead end-to-end export business for multi-ethnic & independent retail markets

Develop country-wise and region-wise expansion strategies

Achieve annual & quarterly sales, margin, and volume targets

Identify new ethnic clusters, cities, and high-potential retail belts

2. Distributor & Channel Development

Appoint, onboard, and scale importers, distributors & master distributors

Drive secondary sales, retailer coverage, and shelf visibility

Build strong relationships with ethnic wholesalers & independent chains

Define distributor KPIs, incentives, and performance reviews

3. Brand Building & Trade Marketing

Strengthen brand presence in ethnic communities (Indian, South Asian, Middle Eastern, Asian, African stores)

Plan and execute:

o In-store promotions

o Sampling & demos

o Festival-led activations (Diwali, Eid, Ramadan, Christmas, Vaisakhi, etc.)

Coordinate with Marketing & Branding teams for localized campaigns

4. Product Strategy & Localization

Align SKUs, pack sizes, pricing, and flavors to ethnic consumption patterns

Provide market insights for:

o New Product Development (NPD)

o Private label & white-label opportunities

Ensure compliance with local regulations, labeling& certifications

5. Export Operations & Compliance (Strategic Oversight)

Coordinate with logistics, planning, and finance teams for:

o Export documentation

o Forecasting & inventory planning

o Credit cycles & risk management

Ensure smooth execution aligned with international trade norms

6. Leadership & Cross-Functional Collaboration

Act as Growth Leader for the multi-ethnic export vertical

Lead internal teams and external partners with ownership mindset

Work closely with:

o International Marketing

o Supply Chain & Production

o Quality & Regulatory

o Finance & Compliance

7. Data, Reviews & Strategic Planning

Track performance through weekly dashboards & monthly reviews

Lead 90-Day War Room execution with action-oriented outcomes

Present market insights, growth plans, and risks to leadership

Key Performance Indicators (KPIs)

Export revenue & profitability growth

Distributor activation & productivity

Retail store penetration & shelf presence

Market-wise sales velocity

New distributor onboarding

Brand visibility & repeat offtake

Compliance & execution efficiency