Expert Scientific Writer - Omnichannel

Main responsibilities:

• The overall purpose and main responsibilities are listed below:
• To create/review complex and specialized content (branded/unbranded) without supervision; manage end-to-end Omnichannel content creation/repurposing/localization process including supporting designing & enhancement, validation, tagging & upload, deployment, publishing, and dissemination via relevant tools & platforms. Develop and maintain therapeutic area(s), process(es), and compliance expertise for Omnichannel pillar/GTMC. Perform/review/guide team for background research/literature analysis/due diligence and application of available content insights generated via AI-enabled digital platforms, Search Engine Optimization (SEO)-Search Engine Marketing (SEM), campaign analytics, CX surveys etc. as relevant for enhancing content generation framework and delivering high quality content. Manage multiple projects across multiple franchises or therapeutic areas.
• Review scientific accuracy checks/validation (including support for Content Powerhouse) performed by junior/senior writers to ensure the scientific and medical accuracy of marketing content with a strong emphasis on compliance with medical, legal and regulatory standards (MLR). Guide GenAI/Content Powerhouse initiatives (as relevant in the role) for ideation sessions for content generation; review of AI-generated content to meet high-quality standards and brand guidelines and to improve SEO rankings, user engagement, and accuracy.
• Support/guide team for modular content/retro modularization, claims and component review, localization, building GloCal MLR memory. Leverage GenAI/Content Powerhouse capabilities and implement innovation and agile methodology aligned with Omnichannel/LexMex/GTMC to scale our production of marketing content.
• Coach senior and junior writers for developing engaging, impactful, SEO-friendly content for websites (Healthcare Professionals & patients), campus portals, social media channels, and Omnichannel campaigns (including but not limited to banners, emails, newsletters, social media content/posts, interactive visual aids, gifs, scrolls, carousals, KOL interview videos/videos/video articles, podcasts, articles/summaries, infographics, slide decks). Partner with Head/Lead for strategic support for content Operations Hub. Collaborate effectively with stakeholders, peers/team to develop, and promote best-in-class customer experience through best-in-class content.
• People: (1) Maintain effective relationship with the stakeholders within the allocated GTMC pillar with an end objective to develop content as per requirement; (2) Interact effectively with health care professionals as relevant; and (3) Constantly assist writers (senior or junior) in developing knowledge and sharing expertise (4) Partner with Leads to strengthen capabilities and support individual development plans (5) Collaborate with cross-functional teams in GTMC to build digital transformation/to bring innovative digital solutions (6) Provide proactive recommendations on improving scientific content of the deliverables and play an active role to follow the best practices in relation to processes, communications, project management, documentation and technical requirements
• Performance: (1) Provide content as per agreed timelines and quality and (2) Be a subject matter expert, coach, mentor, and assist fellow writers. Recommend, lead, and implement tactical process improvements within the department and division-wide
• Process: (1) Develop complex scientific content (branded/unbranded); (2) Act as an Omnichannel content expert for the assigned therapeutic area(s); (3) Assist the Content Operations Hub Team in conducting comprehensive content-need analysis; (4) Implement the content plan and associated activities for the year identified for the pillar; (5) Work with selected vendors within the region to deliver the required deliverables as per defined process; (6) Leverage advanced training delivery tools and techniques thereby enhancing the effectiveness of training delivery; and (7) Design an overall plan of action based on end-user feedback and improve course content and delivery
• Stakeholder: (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub) to identify content need and assist in developing assigned deliverables and (2) Liaise with Omnichannel/ GBTs/AoR/LexMex to prepare relevant and customized deliverables

About you

• Experience: 8-10 years of experience in content creation in medico-marketing /medical/commercial/Omnichannel domain for the pharmaceutical/healthcare industry/digital platforms.
• Soft skills: Stakeholder management, communication skills, and ability to work independently and within a team environment.
• Technical skills: As applicable (including but not limited to therapeutic area/domain knowledge exposure; medico-marketing content; and/or project management).
• Education: Advanced degree in life sciences/pharmacy/similar discipline or medical degree.
• Languages: Excellent knowledge of English language (spoken and written).

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks gender-neutral parental leave
• Play a key role in shaping and optimizing our content strategy, driving business growth, and achieving impactful results.