Executive / Senior Executive - Content Writer

MIT WPU Job Description and Person Specifications 1. Job Details Job Title Executive / Sr. Executive - Content Writer Branding & Communications MIT-WPU, Pune Department Location Reporting to Manager- Branding 2. Job Purpose Write content for social media posts, product/service descriptions, website copy, and campaign copy (Content for Email, SMS, Social Media, article, blog to mention). 3. Key Accountability Strategic - Support in execution of marketing department strategies Operational Develop compelling thought-leadership content for the founder & President of Organization. Bring his thought-leadership vision to life through content that focuses on his journey, milestone, Events and themes. Generate content ideas/themes/topics in alignment with social media presence. Create and manage the social media calendar effectively. Write content for social media posts, product/service descriptions, website copy, and campaign copy (Content for Email, SMS, Social Media, article, blog to mention). Analyze content marketing strategies of competitors/ relevant third-party websites and pitch suitable article ideas To maintain social media pages of Organization, Content / blog writing, Creative Writing SMO, Crisis Communication, Online Reputation Management, Influencer marketing Research Development Research and gathering useful information and writing relevant content as per the style, tone, and company requirements. Financial and Budget - Ensure budget pertaining to your areas of function is utilized, optimized and tracked Collaborations Within the university functions Academic Staying abreast of developments in the areas of content writing External Representation As and when required and essential in the role 4. Person Specification

Substantial Technical and Leadership experience Ability to get the work done by taking initiative and reasonable aggressive approach. External Relations and Corporate engagement Extend support whenever required in maintaining the external relations and corporate engagements Personal attributes and style Excellent Writing, Spelling, and understanding of grammar are essential to the role - ability to write in a variety of formats and styles for multiple audiences. The Content Writer should understand audience and what motivates them online. A flair for writing with an understanding of what works on the internet, Social Media. You should be able to adapt to the fast-paced work culture. Dynamic abilities to work in a team Accurate content will be produced under tight deadlines. Ability to think outside of the box when problem-solving Ability to clearly communicate to the tech-savvy as well as in lay man's terms, interchangeably Minimum Qualification & Experience A bachelor's degree in any domain. - - 3-4 yrs of experience in the desired domain (education sector) Applicant should have a flair for writing. Impeccable English writing skills along with a strong command on grammar and punctuation. Should have knowledge of SEO, use of keyword in Title, Heading, Sub-Heading, and Contents. Knowledge of writing Meta-Title and Meta-Description. 5. Communication & Working Relationship Internal External Schools Professional academic networks and Functions Departments societies Corporates