Executive - Trade Marketing

Job Description As a Trade Marketing Executive at Dr. Reddys Laboratories Ltd., you will play a crucial role in executing the Annual Customer Marketing Plan. Your focus will be on being shopper-centric and establishing local standards for brand availability and execution across markets. You will collaborate with the marketing, supply chain, and channel sales teams to bring marketing plans to life on the ground. Your responsibilities will include organizing necessary infrastructure and resources, identifying opportunities and business drivers by geography, monitoring trade spends, and setting up agency networks for manpower and creative needs. Your primary roles and responsibilities will involve staying updated on current trade marketing trends, especially in consumer markets, and implementing promotional strategies tailored to different customer groups. You will be responsible for retail visibility, promoter and merchandiser program deliverables, visual merchandising, executing ATL and BTL activities, managing local exhibitions and events, and ensuring financial adherence to the marketing plan. Tracking the return on investment for activities will also be a key part of your role. To qualify for this position, you should have an MBA with a minimum of 1 year of experience, strong analytical skills, and the ability to execute tasks on a mass scale. Technical competencies required include knowledge of trade marketing trends, branding and communication activities, as well as proficiency in Excel and PowerPoint. Behavioral competencies such as being proactive, results-oriented, having excellent communication, analytical, problem-solving, and negotiation skills are essential. You should also be able to think on-the-go and interact effectively with multiple stakeholders. Key stakeholders you will collaborate with include cross-functional teams like Supply Chain and Commercial teams, Brand Marketing teams, Key Account Managers within the function, as well as external partners such as manpower agencies, creative and fabrication agencies, and event management agencies. Joining Dr. Reddys offers benefits that support your career growth and professional development through personalized learning programs. You will enjoy industry-standard benefits including joining and relocation support, family support, learning and development opportunities, medical coverage for yourself and your family, and life coverage for yourself. Dr. Reddys fosters a work culture centered around the belief that "Good Health Cant Wait." This ethos drives our actions as we strive to provide healthcare solutions that help patients lead healthier lives. We value empathy and dynamism, and our focus on people has enabled us to make significant strides over the years. Our diverse team members are united by a common purpose and values, creating an environment that encourages individual growth, teamwork, and shared success. Join us in our journey to empower individuals to stay fit and make a difference in the world of healthcare. For more information, visit our career website at https://careers.drreddys.com/#!/.,