EXECUTIVE N - PROJECT SALES

Business objectives

• Conduct planning and analysis for all segments in Project Sales and prepare

growth plan for business development in each segment

• Identify growth opportunities and drive initiatives to gain market share with

specific focus on identified key accounts, segments, geographies and

products

• Design and run interventions to upgrade customers on usage of high end

premium products

• Ensure strong customer focus with high priority to build and maintain

business relations with key stakeholders like builders, architects, consultants

etc.

Applicator Engagement

• Develop relationships with and engage applicators using various tools

available at his disposal like loyalty club, promotions etc.

• Focus on Applicator business development by developing a strong

understanding of the business of the applicators

• Expand the number of applicators loyal to Asian Paints by constantly adding

newer applicators and nurturing the old ones.

· Overall Value target · Value target - Segments, geographies or key accounts and product level · Growth and Retention of targeted set of applicators

Market Development · Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc. · Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc. · Actively work towards improving customer experience via working on various service initiatives Integrate · Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation · Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability · Monitor the Input Utilization within the permissible limits Team Management · Ensure growth and development of immediate team · Productive utilization of manpower resources to drive business growths