Posted:11 hours ago|
Platform:
Work from Office
Full Time
Responsibilities Develop, manage, and optimize paid media campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other channels Identify and execute optimization recommendations to increase campaign ROI Create landing pages using tools like Unbounce Prepare reports on campaign performance for stakeholders, offering clear and actionable recommendations Stay up-to-date and implement industry trends, platform updates, and best practices in paid media Design and implement a strategic approach to search engine marketing Conduct keyword research, audience targeting, and A/B testing to improve campaign effectiveness continuously. Collaborate with the creative and content teams to produce compelling ad copy and visual assets. Requirements Bachelor s degree in Marketing, Advertising, and business with 2+ years of hands-on experience in PPC (Pay-per-Click) advertising Experience in creating and running campaigns for IT services Strong keyword research skills Ability to create landing pages using any of the marketing tools such as Unbounce, Hubspot, LeadSquared Proven track record in handling multiple campaigns at a time Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms Strong analytical skills and the ability to interpret data to make informed decisions Ability to work in a fast-paced environment with strong attention to detail and multitasking abilities
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