Executive - Marketing Communication & Business Development

• Strategy Development:Develop integrated marketing communication plans aligned with business goals and target audience
• Define messaging, positioning, and communication channels for campaigns
• Content Creation:Create compelling and relevant content for various platforms and mediums, including websites, social media, emails, advertisements, and press releases
• Develop marketing collateral such as brochures, whitepapers, infographics, and presentations
• Campaign Execution:Execute marketing campaigns across multiple channels, ensuring consistency in messaging and branding
• Coordinate with creative teams, designers, and copywriters for content creation
• Digital and Social Media Management:Manage social media platforms, create engaging content, and monitor online conversations
• Utilize digital marketing tools for email marketing, SEO, PPC, and content distribution
• Public Relations and Media Relations:Build relationships with media outlets, pitch stories, and handle media inquiries
• Develop press releases, manage press events, and oversee PR strategies
• Performance Analysis:Monitor and analyze campaign performance metrics, track KPIs, and report on the effectiveness of communication strategies
• Use data insights to optimize future campaigns
• Qualifications:Bachelors degree in Marketing, Communications, Public Relations, or related field; relevant certifications or additional education can be advantageous
• Proven experience in marketing communication, content creation, and campaign management
• Strong writing, editing, and storytelling skills with an understanding of different communication styles for various channels
• Proficiency in digital marketing tools, social media platforms, and analytics tools
• Strategic thinking with the ability to align communication efforts with broader marketing objectives

Disclaimer

The job location mentioned in this description is based on publicly available information or company headquarters. Candidates are advised to verify the exact job location directly with the employer before applying.