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Executive - Brand Marketing

Executive - Brand Marketing

Smytten

1 - 3 years

5 - 9 Lacs

bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

brand positioning executive media strategy social media analytical brand marketing e-commerce content marketing performance analysis brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Executive Brand Marketing

Department:

Brand Marketing

Job Type:

Full-Time (Work from Office)

Location:

Bangalore

Experience:

1 3 Years

Role Overview

The Executive Brand Marketing will be responsible for independently planning and executing brand and social media initiatives to strengthen brand presence, drive engagement, and support business goals. This role requires hands-on execution with strong ownership, analytical thinking, and cross-functional collaboration.

Roles & Responsibilities

Brand & Social Media Strategy

Plan and execute social media strategies aligned with brand positioning and marketing objectives
Identify target audiences and tailor messaging across platforms
Track industry trends and competitor activity to optimise brand communication

Content & Campaign Execution

Own end-to-end content execution including copy, briefs, calendars, and coordination with design/creative teams
Execute brand campaigns, product launches, influencer collaborations, and seasonal initiatives
Ensure consistency of brand tone, messaging, and visual identity across platforms

Performance Analysis & Reporting

Monitor key metrics such as reach, engagement, traffic, and conversions
Analyse campaign performance and derive actionable insights
Share learnings and recommendations to improve future campaigns

Collaboration & Ownership

Work closely with design, performance marketing, product, and e-commerce teams
Take accountability for timelines, execution quality, and outcomes
Drive initiatives independently with minimal supervision

Skills & Experience

Must Have:

1 3 years of experience in brand marketing, social media, or content marketing
Strong understanding of social media platforms, trends, and algorithms
Excellent written communication and storytelling skills
Experience planning and executing brand or social media campaigns

Good to Have:

Experience with e-commerce or D2C brands
Exposure to influencer marketing and product launches
Ability to balance brand storytelling with performance goals

What We re Looking For

Strong ownership mindset
Creative yet data-driven thinking
Ability to execute independently in a fast-paced environment
Clear understanding of brand building beyond trends and posting

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