Executive - Brand Marketing

Role & responsibilities

• Responsible for complete growth funnel from user acquisition, activation, retention, referral to conversion.
• Develope the Sales targets with E-Commerce portals and making 360degree marketing plan to achieve the same on platforms like Amazon, Flipkart, Tata1mg,Jio Mart, Healthkart, Health XP, Nykaa, etc ('the portals')
• Manage appropriate product promotions on all E Commerce platforms in collaboration with the portals
• Designing and planning exclusive product ranges for e-commerce partners and working closely with design, product, and production team
• Ensure the listing & Inventory/Price management of all the stock live on the e-commerce portal
• Pro-actively plan and participate in all online promotions and big sale days
• Identify and implement the processes, tools, resources, and data needed to drive the projects with defined KPIs and metrics
• Take all relevant business decisions related to online product portfolio, price movements, and participation in marketing sales promotions in consultation with relevant stakeholders
• Leading the CRM efforts (across SMS, Emails, Whatsapp etc), building a keen seen of user segmentation affinity
• Co-ordiating with partner agency & vendors to accomplish brand & compnay goals
• Creative marketing collaterals for the brands
• Regular Field visits for brand promotional activities /events/ market survey etc
• Branding and campaign for existing product and new products

Preferred candidate profile

• Passion about brands & creating business from scratch
• Demonstrable experience in implementing data-led marketing strategies using web analytics
• Proven track record of increasing user acquisition, engagement and retention and meeting/exceeding revenue and profitability goals
• Excellent Analytical skills with a problem-solving attitude
• Good Understanding of Digital Marketing
• Excellent Communication & negotiation skills.

Preferred candidate profile

• 2+ years of work experience with an D2C ecommerce startup or in growth marketing domain. Nutraceuticals category experience preferred
• MBA + Graduation in Science preferred.
• Professional: Sales & Marketing
• Specialization: Digital marketing