Content syndication

2 - 5 years

4 - 7 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

10.DIGITAL MARKETING SPECIALIST SAAS IT (INTERNATIONAL + AI-DRIVEN + MULTI-CHANNEL FOCUS)

Experience : 2-5 Year

JOB PROFILE :

We are looking for an exceptional Digital Marketing Specialist to lead and execute high-impact international marketing campaigns across Google Ads, email, social media, and modern funnel techniques powered by AI tools and data-driven decision-making. This role is perfect for someone who thrives on performance, innovation, and omnichannel strategy.

Expanded Key Responsibilities with AI + Multi-Channel Focus

Use:

Social Media Marketing

Execute:

Email Marketing (Global Campaigns)

  • Create intelligent email flows for:
  • Cold outreach
  • Product updates
  • Drip campaigns
  • Retargeting sequences
  • Tools:
  • Mailchimp AI

    ,

    HubSpot AI

    ,

    Ortto

    for segmentation and flow design
  • Phrasee

    for subject line testing
  • Lavender

    to personalize content based on recipient behavior

Multi-Channel Marketing Techniques

  • Design and run integrated marketing strategies including:
  • Retargeting

    via Google Ads and social platforms
  • Influencer collaborations

    or SaaS reviewer engagement (LinkedIn, Twitter, YouTube)
  • Content syndication

    via SaaS directories and forums (e.g., Product Hunt, Capterra, Reddit)
  • Lead magnets

    and

    interactive assets

    (quizzes, ROI calculators)
  • Collaborations with design and dev teams to build engaging landing pages

Analytics Reporting

  • Track KPIs like CAC, MQLs, ROAS, conversion rate.
  • Use:
  • GA4

    ,

    Looker AI

    for dashboarding
  • HubSpot

    ,

    MadKudu

    ,

    Salesforce Einstein

    for predictive lead scoring
  • ChatGPT

    ,

    Notion AI

    to summarize campaign insights and automate reports

Key Deliverables

  • Google Ads Social Ad Campaigns
  • Automated Global Email Journeys
  • Multi-platform Social Media Content Calendar
  • Lead Magnets, Funnels Conversion Assets
  • Video scripts and short-form content
  • Monthly Performance Report with AI-based recommendations

Skills Qualifications

  • 35 years of experience in

    digital/performance marketing

    (SaaS/IT services)
  • Deep understanding of

    Google Ads

    ,

    social ads

    , and

    global buyer journeys

  • Hands-on experience with:
  • Email automation

    ,

    retargeting

    ,

    CRM workflows

  • GA4

    ,

    HubSpot

    ,

    Mailchimp

    ,

    SurferSEO

    ,

    PPC tools

  • AI content tools

    : Jasper, ChatGPT, Canva AI, Ortto
  • Creative mindset with solid execution chops
  • Fluent written and spoken English

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