Lion Vision

10.DIGITAL MARKETING SPECIALIST SAAS IT (INTERNATIONAL + AI-DRIVEN + MULTI-CHANNEL FOCUS) Experience : 2-5 Year Current Vacancies : 1 JOB PROFILE : We are looking for an exceptional Digital Marketing Specialist to lead and execute high-impact international marketing campaigns across Google Ads, email, social media, and modern funnel techniques powered by AI tools and data-driven decision-making. This role is perfect for someone who thrives on performance, innovation, and omnichannel strategy. Expanded Key Responsibilities with AI + Multi-Channel Focus Paid Marketing Plan, launch, and optimize Google Ads (Search, Display, YouTube) campaigns for SaaS products and IT services. Use: Optmyzr, Adzooma, Skai for campaign automation and smart bidding Jasper, Copy.ai, Writesonic for dynamic ad copy generation SurferSEO, SEMrush AI for buyer-intent targeting Social Media Marketing Manage LinkedIn, Instagram, Twitter, and YouTube for brand visibility and community engagement. Execute: 1015 content-driven posts per month Carousel posts, reels, polls, video teasers SaaS success stories, client testimonials, product launches Use: Canva AI, Lumen5, Pictory for multimedia content Metricool, Buffer, or SocialPilot for scheduling and analytics Email Marketing (Global Campaigns) Create intelligent email flows for: Cold outreach Product updates Drip campaigns Retargeting sequences Tools: Mailchimp AI , HubSpot AI , Ortto for segmentation and flow design Phrasee for subject line testing Lavender to personalize content based on recipient behavior Multi-Channel Marketing Techniques Design and run integrated marketing strategies including: Retargeting via Google Ads and social platforms Influencer collaborations or SaaS reviewer engagement (LinkedIn, Twitter, YouTube) Content syndication via SaaS directories and forums (e.g., Product Hunt, Capterra, Reddit) Lead magnets and interactive assets (quizzes, ROI calculators) Collaborations with design and dev teams to build engaging landing pages Analytics Reporting Track KPIs like CAC, MQLs, ROAS, conversion rate. Use: GA4 , Looker AI for dashboarding HubSpot , MadKudu , Salesforce Einstein for predictive lead scoring ChatGPT , Notion AI to summarize campaign insights and automate reports Key Deliverables Google Ads Social Ad Campaigns Automated Global Email Journeys Multi-platform Social Media Content Calendar Lead Magnets, Funnels Conversion Assets Video scripts and short-form content Monthly Performance Report with AI-based recommendations Skills Qualifications 35 years of experience in digital/performance marketing (SaaS/IT services) Deep understanding of Google Ads , social ads , and global buyer journeys Hands-on experience with: Email automation , retargeting , CRM workflows GA4 , HubSpot , Mailchimp , SurferSEO , PPC tools AI content tools : Jasper, ChatGPT, Canva AI, Ortto Creative mindset with solid execution chops Fluent written and spoken English