Event sales Executive

Company Description

Welcome to KRISHI JAGRAN - India's largest circulated rural agricultural magazine! Krishi Jagran (KJ) has been publishing in 12 languages since 1996, including Hindi, Punjabi, Gujarati, Marathi, Kannada, Telugu, Bengali, Assamese, Odia, Tamil, Malayalam, and English (Agriculture World), across 23 editions, covering 22 states of the country. Our vision is to enhance the economic conditions of farmers by providing knowledge and insights into the latest advancements in agriculture, fostering connections between various stakeholders and inspiring positive practices in the sector.

Key Responsibilities:

• Organize, and execute both virtual and physical events across the country, focused on agriculture and rural development. Ensure successful delivery of all aspects — from pre-event planning to on-ground execution and post-event reporting.

• Strategically drive sales of

  award nominations

  , ensuring targeted outreach to relevant stakeholders across agri-businesses, startups, cooperatives, and rural enterprises.
• Manage and convert leads for

  delegate passes

  , working closely with potential participants to maximize attendance and revenue.
• Actively pitch and close deals for

  event sponsorships

  (category, associate, supported-by, etc.), delivering value to sponsors through tailored packages and brand visibility.
• Continuously scout for new business opportunities including regional events, exhibitions, summits, and strategic partnerships. Identify market trends and leverage networks to expand revenue pipelines.
• Act as the single point of contact for clients, sponsors, and partners — from initial engagement through event execution and post-event feedback. Build long-term relationships and deliver a consultative approach to meet client objectives.
• Collaborate with internal marketing teams to develop effective promotional campaigns for awards, delegate registration, and sponsorship. Ensure consistent messaging across print, digital, and social media platforms
• Conduct venue visits, present services and offerings, and negotiate event bookings. Upsell additional services such as exhibition booths, speaking slots, branding elements, and on-site activations.
• Own and deliver monthly/quarterly revenue targets linked to nominations, delegate registrations, and sponsorships. Maintain and track pipelines, conversions, and follow-ups using CRM tools or spreadsheets.
• Work closely with editorial, marketing, creative, and logistics teams to ensure alignment across content, promotion, production, and on-ground activities.

Preferred Qualifications:

• Prior experience in

  awards, conferences, exhibitions

  , or

  event sales

  is strongly preferred.
• Proven track record in closing high-value sponsorships and driving delegate/nomination sales.
• Exposure to the

  agriculture, rural, or development sector

  will be an added advantage.

Interested ones can share their cv at nitin@krishijagran.com