Event Executive

Event Executive

Location: Assigned PlayAll location(s)-south zone (chennai & coimbatore)

Reporting to: Event Manager

Role Summary

The Event Executive is responsible for planning, selling, and executing at least one event every week at assigned PlayAll locations. This is a hands-on role that owns the event end-to-end from lead calling and participant conversion to flawless on-ground execution and post-event closure.

Key Responsibilities

1. Event Planning & Sales

• Plan and finalize minimum 1 event per week as per event calendar.
• Call leads, follow up, and convert participants for events.
• Coordinate with venue managers for slot blocking and readiness.
• Ensure minimum participation targets are met before event confirmation.

2. Event Execution (On-Ground Ownership)

• Manage all on-ground arrangements on event day.
• Coordinate referees, coaches, umpires, and support staff.
• Manage vendors (equipment, water, medals, banners, refreshments, etc.).
• Ensure smooth registrations, match flow, and time discipline.

3. Customer Experience

• Be the single point of contact for players during the event.
• Handle queries, complaints, and last-minute issues calmly.
• Ensure a high-quality, enjoyable experience for all participants.

4. Vendor & Resource Coordination

• Coordinate with internal and external vendors.
• Ensure availability of referees, equipment, and consumables.
• Control costs and avoid last-minute escalations.

5. Post-Event Closure

• Coordinate with Accounts for collection and settlement of all payments.
• Ensure referee, vendor, and prize payments are closed on time.
• Share post-event report: participation, revenue, issues, learnings.

6.Team & Roster Management

• Coordinate duty allocation for venue managers, operations staff, referees and support teams.
• Ensure adequate manpower is available before and during events.
• Handle last-minute roster changes or absentee issues without impacting event quality.
• Ensure staff discipline, punctuality, and role clarity on event days.

6.Key Performance Indicators (KPIs)

• Number of events executed per month.
• Participant conversion rate from leads.
• Event revenue vs planned target.
• Customer feedback and repeat participation.
• Zero payment or vendor closure delays.

Skills & Requirements

• 1–3 years of experience in events, sports operations, or field sales.
• Strong calling, follow-up, and conversion skills.
• Comfortable with weekend work and on-ground execution.
• High ownership, problem-solving mindset.
• Good communication in Hindi & English.
• Willingness to travel locally across venues.