Entrepreneur-in-Residence (New Product Development (non-tech))

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About the Role

New Product Development (NPD)

This is a zero-to-one role where you’ll work directly with the founders to identify new pain categories, validate demand, run rapid experiments, and take products from idea → prototype → launch → scale.

If you enjoy building things from scratch, solving user problems deeply, and operating at the intersection of product, research, and growth - this role is for you.

Key Responsibilities

1. Customer & Market Insights

• Identify gaps, pain points, and high-potential product opportunities in posture, recovery, lifestyle, and pain care
• Conduct user interviews, surveys, competitor benchmarking, and category research
• Analyse market trends, price points, consumer behaviours, and unmet needs
  

2. Product Development & Prototyping

• Translate insights into clear product concepts and feature requirements
• Work with external manufacturers, designers, and internal teams to develop product prototypes
• Build and iterate quick prototypes for early validation
• Manage testing cycles, quality checks, and performance benchmarks
  

3. Validation & Experiments

• Design and run rapid pilots to validate product-market fit
• Evaluate demand through small-batch launches, landing pages, sampling, and pre-orders
• Track early user feedback, adoption, and repeat rates
• Kill ideas fast when needed; double down on winners
  

4. Launch & Scale

• Build GTM plans in coordination with marketing and growth teams
• Work on pricing, positioning, packaging, and differentiation
• Prepare the product for full-scale launch — supply, certifications, communication, and rollout
• Hand off successful products to growth, brand, and operations teams
  

5. Cross-functional Leadership

• Work directly with founders on NPD roadmap and monthly progress
• Collaborate across ops, design, marketing, performance, and marketplace teams
• Create internal documentation, SOPs, and playbooks for each product
  

Eligibility Criteria

• 1–5 years of experience in D2C, product development, category management, or early-stage startup roles
• Strong bias for action and comfort with ambiguity
• Ability to take ownership of end-to-end projects with minimal supervision
• Excellent analytical, research, and problem-solving skills
• Comfortable talking to users, running experiments, and working hands-on
• Ability to coordinate vendors, designers, and manufacturers
• Must be Bangalore-based and able to work on-site, 6 days a week
• Bonus: experience in health, wellness, or consumer physical products
  

What You’ll Get

• The opportunity to build Betterhood’s next product lines from the ground up
• Direct mentorship and ownership alongside founders
• Rapid learning curve with exposure across product, supply, brand, and growth
• High autonomy in shaping new categories, innovation, and 0–1 decisions
• Competitive salary + performance incentives
• A young, fast-paced environment where ideas move from concept to reality quickly